Table of Content

Hosiery in Italy
Euromonitor International
February 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Athleisure and less formal trends support non-sheer over sheer hosiery
Higher unit prices to offset sales losses, but demand remains robust for certain types
Sustainability trend informs new processes and product development in hosiery
COMPETITIVE LANDSCAPE
Wide brand offer keeps Golden Lady ahead despite sluggish sales
Strong advertising campaign helps Calzedonia close the share gap on Golden Lady
The choice of store may depend on the type of hosiery required
CATEGORY DATA
Table 1 Sales of Hosiery by Category: Volume 2014-2019
Table 2 Sales of Hosiery by Category: Value 2014-2019
Table 3 Sales of Hosiery by Category: % Volume Growth 2014-2019
Table 4 Sales of Hosiery by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Hosiery: % Value 2015-2019
Table 6 LBN Brand Shares of Hosiery: % Value 2016-2019
Table 7 Forecast Sales of Hosiery by Category: Volume 2019-2024
Table 8 Forecast Sales of Hosiery by Category: Value 2019-2024
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Political and economic uncertainty undermines consumer confidence and hurts sales
Tendency to postpone purchases until sales periods dampens value sales potential
Leading apparel players use omnichannel and digitalisation strategies to gain edge
Millennials lead rush for convenience, wide offer and lower prices in e-commerce
Casualwear and sustainability offer growth opportunities in a sluggish industry
MARKET DATA
Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
DEFINITIONS
SOURCES
Summary 1 Research Sources