Table of Content

Footwear in Italy
Euromonitor International
February 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Value hit as price-sensitive consumers postpone purchases until sales periods
Sports footwear rides the athleisure trend to drive demand
Growing interest in style limits value loss in men’s footwear
COMPETITIVE LANDSCAPE
High-profile collaborations offer a competitive edge to Nike and adidas
Vans gains attention through constant collaborations and authenticity positioning
New store concept and regular launches extend Bata’s reach to younger audience
CATEGORY DATA
Table 1 Sales of Footwear by Category: Volume 2014-2019
Table 2 Sales of Footwear by Category: Value 2014-2019
Table 3 Sales of Footwear by Category: % Volume Growth 2014-2019
Table 4 Sales of Footwear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Footwear: % Value 2015-2019
Table 6 LBN Brand Shares of Footwear: % Value 2016-2019
Table 7 Distribution of Footwear by Format: % Value 2014-2019
Table 8 Forecast Sales of Footwear by Category: Volume 2019-2024
Table 9 Forecast Sales of Footwear by Category: Value 2019-2024
Table 10 Forecast Sales of Footwear by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Footwear by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Political and economic uncertainty undermines consumer confidence and hurts sales
Tendency to postpone purchases until sales periods dampens value sales potential
Leading apparel players use omnichannel and digitalisation strategies to gain edge
Millennials lead rush for convenience, wide offer and lower prices in e-commerce
Casualwear and sustainability offer growth opportunities in a sluggish industry
MARKET DATA
Table 12 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 13 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 15 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 17 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 18 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 19 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 20 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 23 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
DEFINITIONS
SOURCES
Summary 1 Research Sources