Table of Content

Consumer Health in the Philippines
Euromonitor International
September 2021

List Of Contents And Tables

CONSUMER HEALTH IN THE PHILIPPINES
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for analgesics boosted by COVID symptoms and vaccination side-effects
The shift towards self-medication benefits sales of OTC analgesics
Brand loyalty remains a crucial demand factor in analgesics
PROSPECTS AND OPPORTUNITIES
Resumption of regular daily activities and lifestyles set to boost sales of analgesics
Ageing of the Philippine population set to continue supporting demand for analgesics
Generics expected to present stronger competition to branded OTC analgesics
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2016-2021
Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand increases as consumers look for COVID-19 preventive measures
Demand comes under pressure due to social distancing and hygiene protocols
Brand loyalty remains a major influence on category sales
PROSPECTS AND OPPORTUNITIES
Slower growth expected as the threat of COVID-19 infection subsides
Growing consumer interest in a wider range of OTC products to present challenges
Increased trust in generics represent competition to the leading brands
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Concern over the gastrointestinal symptoms of COVID-19 boost demand
Side-effects of the COVID-19 vaccine contribute to elevated demand
Stockpiling not seen in 2021 as consumers adopt a more conservative approach
PROSPECTS AND OPPORTUNITIES
The return of outbound and domestic travel set to boost motion sickness remedies
H2 blockers set to see higher levels of competition as new players enter the category
Greater awareness of digestive health likely to support stronger sales growth
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lower incidence of common skin conditions due to enhanced hygiene harms sales
Category sales benefit from stronger enthusiasm for self-medication
Sales of dermalotogicals benefit from increased incidence of acne due to face masks
PROSPECTS AND OPPORTUNITIES
COVID baby boom expected to boost demand for nappy (diaper) rash treatments
The return of in-person education set to boost demand for antiparasitics
Anticipated increases in sunburn and insect bites and stings set to boost demand
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2016-2021
Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
Table 35 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
NRT SMOKING CESSATION AIDS IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Private and public sector initiatives to boost the numbers of Filipinos quitting smoking
Increased incidence of chronic diseases linked to smoking and tobacco use
Ezeequit launches the first mobile app to help Filipinos quit smoking
PROSPECTS AND OPPORTUNITIES
Shift to smoke-free alternatives to cigarettes set to influence category sales
Ezeequit to face stronger competition as more brands are poised to enter
Higher rates of sin tax likely to motivate many to quit smoking in a bid to save money
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2016-2021
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026
SLEEP AIDS IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for Melatonin as a COVID-19 therapy increases due to government support
Slower growth in 2021 as economic pressures and financial distress diminish
More diverse products emerge as consumers look for more than just sleep aids
PROSPECTS AND OPPORTUNITIES
More brands to enter sleep aids as competition intensifies
Diversification in terms of delivery formats set to widen consumer choice
The primacy of the BPO industry and the prevalence of shift work to support sales
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2016-2021
Table 45 Sales of Sleep Aids: % Value Growth 2016-2021
Table 46 NBO Company Shares of Sleep Aids: % Value 2017-2021
Table 47 LBN Brand Shares of Sleep Aids: % Value 2018-2021
Table 48 Forecast Sales of Sleep Aids: Value 2021-2026
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2021-2026
EYE CARE IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increased screen time due to social distancing and home seclusion boasts demand
New product launches set to ride on the rising need for regular eye care routines
Shift in marketing focus set to broaden the category?s appeal
PROSPECTS AND OPPORTUNITIES
Increased screen time here to stay, with positive implications for eye care sales
Offering products for preventative eye care presents strong growth opportunities
Herbal/traditional products set to become more important in the category
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2016-2021
Table 51 Sales of Eye Care by Category: % Value Growth 2016-2021
Table 52 NBO Company Shares of Eye Care: % Value 2017-2021
Table 53 LBN Brand Shares of Eye Care: % Value 2018-2021
Table 54 Forecast Sales of Eye Care by Category: Value 2021-2026
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026
WOUND CARE IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Stable growth for wound care as correction in sales is seen after stockpiling in 2020
The end of social distancing to result in more accidents, supporting sales growth
Innovation focus on anti-microbial products that promote faster healing
PROSPECTS AND OPPORTUNITIES
Background trends set to be generally positive for the development of wound care
More diversity expected in the category as competition intensifies
A stronger focus on aesthetics to be seen as brands look to stand out
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2016-2021
Table 57 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Wound Care: % Value 2017-2021
Table 59 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 60 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong demand for vitamins as preventative health measures, even after vaccination
Vitamin D benefits from its status as an important anti-COVID measure
Strong interest in vitamins + zinc results in the launch of new combination products
PROSPECTS AND OPPORTUNITIES
Focus on immunity set to broaden to cover other illnesses during the forecast period
Higher sales for sodium ascorbate (vitamin C) that emphasises skin care benefits
Products that combine vitamins with dietary supplements set to proliferate
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2016-2021
Table 63 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 64 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 65 NBO Company Shares of Vitamins: % Value 2017-2021
Table 66 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 67 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of probiotics boom as consumers seek to mitigate the impact of COVID-19
Increased demand for virgin coconut oil-based supplements as anti-viral products
Fish oil remains a big winner as consumers look to improve their heart health
PROSPECTS AND OPPORTUNITIES
Innovation and development expected to be seen in coconut oil supplements
Increased focus on gut health to be hugely influential on sales of probiotics
Growth in online distribution set to boost sales, benefiting smaller brands in particular
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2016-2021
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 71 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 72 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
More COVID-19 cases and deaths seen among the obese, motivating weight loss
Constant focus on advertising and marketing remains a major driver of sales growth
Home seclusion and comfort eating expand the group of overweight Filipinos
PROSPECTS AND OPPORTUNITIES
Apple cider vinegar supplements set to emerge strongly during the forecast period
A wider range of products to emerge as brands target specific consumer groups
Consumers expected to favour safe, gentle and natural ways to lose weight
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rising interest in physical exercise boosts demand for sports nutrition
E-commerce remains an important channel for sales of sports nutrition
Consumers become more interested in products that offer immune function support
PROSPECTS AND OPPORTUNITIES
Sports nutrition marketing to focus on wellness and overall health
Sports nutrition to increasingly be positioned as lifestyle products
The key role of nutrition in overall health and fitness set to become more known
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2016-2021
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 84 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
The dramatic rise of virgin coconut oil supplements linked to COVID-19
Increased demand for dietary supplements based on common food ingredients
Herbal products that are familiar due to their status as food become more popular
PROSPECTS AND OPPORTUNITIES
VCO-MCT products to proliferate during the forecast period
General preference for herbal/traditional dietary supplements to continue expanding
Expansion of distribution to make herbal/traditional products more widely available
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
High demand for paediatric vitamins and dietary supplements due to COVID-19
Convenience to remain a top priority among parents, especially busy urban-dwellers
Strong consumer interest in herbal/traditional alternatives pushes paediatric sales
PROSPECTS AND OPPORTUNITIES
Vaccine hesitancy and the prioritisation of children?s health set to boost sales
Probiotic supplements to boom despite competition from FF packaged food
More convenient delivery formats set to be seen in paediatric dietary supplements
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026