Table of Content

Chocolate Confectionery in Kenya
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Health and wellness concerns likely to drive innovation in chocolate confectionery in 2020
Consumers’ tastes will become increasingly sophisticated in 2020
Cadbury Kenya will remain the clear leader in chocolate confectionery in 2020, but will continue to slowly lose share due to increasing competition
RECOVERY AND OPPORTUNITIES
Chocolate confectionery in Kenya is likely to remain dominated by multinationals into the forecast period, though local companies will see current retail value growth
Demand for healthier, organic chocolate confectionery is expected to grow into the forecast period
Lower cost products likely to see a boost in sales in the near forecast period, due to the impact of COVID-19
CATEGORY DATA
Table 1 Sales of Chocolate Confectionery by Category: Volume 2015-2020
Table 2 Sales of Chocolate Confectionery by Category: Value 2015-2020
Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
Table 5 Sales of Chocolate Tablets by Type: % Value 2015-2020
Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020
Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020
Table 8 Distribution of Chocolate Confectionery by Format: % Value 2015-2020
Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025