Table of Content


Breakfast Cereals in Kenya
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Demand for breakfast cereals sustained during COVID-19 crisis
Promotions determine success in breakfast cereals as consumers are motivated by bargains
Multinationals dominate category but local player Morning Harvest continues to push back with cheaper options
RECOVERY AND OPPORTUNITIES
Lifestyle factors will be key to determining the shape of breakfast cereals in the coming years
Brands focus on innovation to stand out from the crowd
Proctor & Allan E A Ltd boosts presence in Kenyan breakfast cereals with new factory
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 7 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025