Table of Content

Toilet Care in the US
Euromonitor International
March 2025

List Of Contents And Tables

TOILET CARE IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Continued shift towards surface care products to replace toilet care products
Private label increases its share in toilet care after another year of sustained growth
Consumers increasingly avoid harsh chemicals in cleaning products
PROSPECTS AND OPPORTUNITIES
Sustainable innovation likely to stand out in toilet care
#CleanTok guides consumer purchases
Opportunity for disruption in toilet care as growth stagnates
CATEGORY DATA
Table 1 Sales of Toilet Care by Category: Value 2019-2024
Table 2 Sales of Toilet Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Toilet Care: % Value 2020-2024
Table 4 LBN Brand Shares of Toilet Care: % Value 2021-2024
Table 5 Forecast Sales of Toilet Care by Category: Value 2024-2029
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
HOME CARE IN THE US
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2019-2024
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2019-2024
Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
Table 10 NBO Company Shares of Home Care: % Value 2020-2024
Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 13 Distribution of Home Care by Format: % Value 2019-2024
Table 14 Distribution of Home Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources