Table of Content

Toilet Care in Bulgaria
Euromonitor International
February 2022

List Of Contents And Tables

TOILET CARE IN BULGARIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
ITBs remains the key growth driver in toilet care in 2021
Increased investment in properties and renovation sustains growth in toilet care
Preoccupation with hygiene and disinfection continues to drive demand in toilet care in 2021
PROSPECTS AND OPPORTUNITIES
Strong outlook for toilet care in the forecast period with consumers’ focus solidly on hygiene while staying at home
Multinational brands will continue drive value growth with head-to-head competition between the leaders bringing new launches and additional marketing
Private label expected to emerge in the long term due to consumers’ rising price sensitivity and the development of a broader range of private label toilet care
CATEGORY DATA
Table 1 Sales of Toilet Care by Category: Value 2016-2021
Table 2 Sales of Toilet Care by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Toilet Care: % Value 2017-2021
Table 4 LBN Brand Shares of Toilet Care: % Value 2018-2021
Table 5 Forecast Sales of Toilet Care by Category: Value 2021-2026
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
HOME CARE IN BULGARIA
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2016-2021
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2016-2021
Table 9 Sales of Home Care by Category: % Value Growth 2016-2021
Table 10 NBO Company Shares of Home Care: % Value 2017-2021
Table 11 LBN Brand Shares of Home Care: % Value 2018-2021
Table 12 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 13 Distribution of Home Care by Format: % Value 2016-2021
Table 14 Distribution of Home Care by Format and Category: % Value 2021
Table 15 Forecast Sales of Home Care by Category: Value 2021-2026
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources