Table of Content

Surface Care in the US
Euromonitor International
March 2025

List Of Contents And Tables

SURFACE CARE IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
The rise of multi-purpose cleaners, and the growing push for sustainable wipes
Established health and wellness trends bleed across surface care
US consumers return to the basics of cleaning, hampering growth for specialised products
PROSPECTS AND OPPORTUNITIES
Surface care channel strategies evolve as brands stake out new avenues for growth
Floor cleaners forecast to decline as cleaning trends move towards automation
Leading companies divest to protect core brands
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2019-2024
Table 2 Sales of Surface Care by Category: % Value Growth 2019-2024
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Surface Care: % Value 2020-2024
Table 6 LBN Brand Shares of Surface Care: % Value 2021-2024
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
Table 9 Forecast Sales of Surface Care by Category: Value 2024-2029
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
HOME CARE IN THE US
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 11 Households 2019-2024
MARKET DATA
Table 12 Sales of Home Care by Category: Value 2019-2024
Table 13 Sales of Home Care by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Home Care: % Value 2020-2024
Table 15 LBN Brand Shares of Home Care: % Value 2021-2024
Table 16 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 17 Distribution of Home Care by Format: % Value 2019-2024
Table 18 Distribution of Home Care by Format and Category: % Value 2024
Table 19 Forecast Sales of Home Care by Category: Value 2024-2029
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources