Table of Content

Retailing in the United Arab Emirates
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
OMNICHANNEL
UAE’s normalisation with Qatar and Israel boosts travel spend
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Seasonality
Dubai Shopping Festival
Dubai Summer Surprise
Back to School
Super Sales
White Friday
Payments and delivery
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 3 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 5 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 11 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 13 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 23 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 25 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 27 Retailing GBO Company Shares: % Value 2016-2020
Table 28 Retailing GBN Brand Shares: % Value 2017-2020
Table 29 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 30 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 32 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 34 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 35 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 42 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 43 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DEFINITIONS
SOURCES
Summary 2 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Lockdown refurbishments
Teaming up with last mile delivery services
Zoom reduces outlet footprint
RECOVERY AND OPPORTUNITIES
Supply chain diversification
Digital transformation will fuel recovery
Reduced need for convenience
CHANNEL DATA
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 74 Convenience Stores GBO Company Shares: % Value 2016-2020
Table 75 Convenience Stores GBN Brand Shares: % Value 2017-2020
Table 76 Convenience Stores LBN Brand Shares: Outlets 2017-2020
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Focus on private label
COVID-19 drives consumers to seek value for money
Outlet expansion poised across all emirates
KEY DATA FINDINGS
2020 IMPACT
Hypermarkets are outpaced by supermarkets in 2020
Trust and efficacy are priorities
Majid Al Futtaim leads, proving its agility
RECOVERY AND OPPORTUNITIES
Bigger is better in the post-pandemic world
Leveraging technology to create a better in-store experience
The UAE government launches ?Price Monitor?
CHANNEL DATA
Table 80 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 81 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 82 Hypermarkets GBO Company Shares: % Value 2016-2020
Table 83 Hypermarkets GBN Brand Shares: % Value 2017-2020
Table 84 Hypermarkets LBN Brand Shares: Outlets 2017-2020
Table 85 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
Table 86 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Middle class trade down, affluent trade up
No real panic buying in the UAE
New Marks and Spencer store in Dubai Mall
RECOVERY AND OPPORTUNITIES
Partnering with third-party apps
Importance of having an omnichannel approach
Made in the UAE to ease consumers’ worry about food security
CHANNEL DATA
Table 88 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 89 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 90 Supermarkets GBO Company Shares: % Value 2016-2020
Table 91 Supermarkets GBN Brand Shares: % Value 2017-2020
Table 92 Supermarkets LBN Brand Shares: Outlets 2017-2020
Table 93 Supermarkets LBN Brand Shares: Selling Space 2017-2020
Table 94 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Pandemic deals a major blow to traditional grocers
Empty store fronts
Traditional grocery retailers remain limited
RECOVERY AND OPPORTUNITIES
Ethnic speciality goods stores continue to do well
Chocolate speciality stores see decline in lack of occasion
Recovery for traditional grocery players will entail entry into e-commerce and delivery
CHANNEL DATA
Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 98 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 99 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 100 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 101 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 102 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 103 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Casualisation trend: rise of sportswear, loungewear and athleisure
Virtual fitting rooms favoured during COVID-19
Arab collaborations to capitalise on the demand for “localisation”
RECOVERY AND OPPORTUNITIES
The proliferation of WhatsApp ordering capabilities
Harrod’s loss is Dubai’s gain
While some retailers retreat, mid-budget retailers expand
CHANNEL DATA
Table 104 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 105 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 106 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 107 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 108 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 109 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 110 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 111 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Unprecedented demand for certain products due to COVID-19
Remote learning fuels category
Sharaf DG remains the leader with its wide selection of home and entertainment products
RECOVERY AND OPPORTUNITIES
Retail sales shifted to grocery stores during pandemic
Connected consumers in a highly digitalised society
Fitness-related devices boom in popularity
CHANNEL DATA
Table 112 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 113 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 114 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 115 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 116 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 117 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 118 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 119 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Safety obsession leads to demand of certain categories
Sephora leads, capitalising on the explosion of e-commerce in 2020
Premiumisation trend slows as the masstige segment booms
RECOVERY AND OPPORTUNITIES
Skincare and haircare have strong prospects over the forecast period
Wellness a key concern in the UAE
?Retailainment’ expected to fuel sales
CHANNEL DATA
Table 120 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 121 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 122 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 123 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 124 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 125 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 126 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 127 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 128 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 129 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 130 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 131 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Cost of living drops; some opt to upgrade
?Touch and feel’ becomes less important
AL Futtaim Group retains its lead with its wide assortment and deals
RECOVERY AND OPPORTUNITIES
Long-term outlook looks muted
Fast fashion home furnishings to continue their expansion
Buy Now, Pay Later in response to lower consumer confidence
CHANNEL DATA
Table 132 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 133 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 134 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 135 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Table 136 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 137 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 138 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 139 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 140 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 141 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 142 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
Table 143 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
The loss of tourists due to COVID-19 hurts the category in 2020
Department stores embrace sensory experiences
Centrepoint extends its lead and opens outlet in Dubai Mall
RECOVERY AND OPPORTUNITIES
Luxury department stores show surprising resilience
All major department stores go online in 2020
Second-hand market a possible threat
CHANNEL DATA
Table 144 Department Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 145 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 146 Department Stores GBO Company Shares: % Value 2016-2020
Table 147 Department Stores GBN Brand Shares: % Value 2017-2020
Table 148 Department Stores LBN Brand Shares: Outlets 2017-2020
Table 149 Department Stores LBN Brand Shares: Selling Space 2017-2020
Table 150 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 151 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Jashanmal continues to lead the channel
Learning materials and arts and crafts thrive
Daiso seen as a reliable supplier of PPE
RECOVERY AND OPPORTUNITIES
Price sensitivity on the rise
Household items attractively priced
Japanese variety stores grow skincare category
CHANNEL DATA
Table 152 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 153 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 154 Variety Stores GBO Company Shares: % Value 2016-2020
Table 155 Variety Stores GBN Brand Shares: % Value 2017-2020
Table 156 Variety Stores LBN Brand Shares: Outlets 2017-2020
Table 157 Variety Stores LBN Brand Shares: Selling Space 2017-2020
Table 158 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 159 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
KEY DATA FINDINGS
2020 IMPACT
Legal obstacles and stay-at home orders impact the category
Direct selling continues to be an immature market
Oasis Water increases its market share, capitalising on a gap in the market
RECOVERY AND OPPORTUNITIES
Channel suffers due to heavy reliance on beauty and personal care
Social media has the potential to drive direct selling growth
Innovation in hygiene and health space may fuel recovery
CHANNEL DATA
Table 160 Direct Selling by Category: Value 2015-2020
Table 161 Direct Selling by Category: % Value Growth 2015-2020
Table 162 Direct Selling GBO Company Shares: % Value 2016-2020
Table 163 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 164 Direct Selling Forecasts by Category: Value 2020-2025
Table 165 Direct Selling Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Citruss TV is the only homeshopping channel
Television viewership went up amid pandemic
RECOVERY AND OPPORTUNITIES
E-commerce a future competitor
Local Emiratis are the main consumer group
A platform for Arab-China trade
CHANNEL DATA
Table 166 Homeshopping by Category: Value 2015-2020
Table 167 Homeshopping by Category: % Value Growth 2015-2020
Table 168 Homeshopping GBO Company Shares: % Value 2016-2020
Table 169 Homeshopping GBN Brand Shares: % Value 2017-2020
Table 170 Homeshopping Forecasts by Category: Value 2020-2025
Table 171 Homeshopping Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Cancellation of Expo is a major blow to the category
Ex Oriente Lux’s GOLD to go maintains its lead in 2020
Reluctance to use cash sees shift away from vending
RECOVERY AND OPPORTUNITIES
Focus on cashless payments may improve prospects
New food and drink innovations
Category recovery will coincide with tourism recovery
CHANNEL DATA
Table 172 Vending by Category: Value 2015-2020
Table 173 Vending by Category: % Value Growth 2015-2020
Table 174 Vending GBO Company Shares: % Value 2016-2020
Table 175 Vending GBN Brand Shares: % Value 2017-2020
Table 176 Vending Forecasts by Category: Value 2020-2025
Table 177 Vending Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
The Dubai Mall goes virtual
Non-cash transactions soar
Dubai set to open a ?city’ for online shopping
RECOVERY AND OPPORTUNITIES
Rate of failed deliveries and returns drops
E-commerce continues to be dominated by pure players, but bricks-and-clicks emerge
Farfetch grows as luxury e-commerce takes off
CHANNEL DATA
Table 178 E-Commerce by Channel and Category: Value 2015-2020
Table 179 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 180 E-Commerce GBO Company Shares: % Value 2016-2020
Table 181 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 182 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 183 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Permanent shift away from cash
Amazon Prime Day arrives in Dubai
Demographics favour digital
RECOVERY AND OPPORTUNITIES
Demand for shopping apps expected to increase
Online mobile app grocery shopping habits likely to remain
Digital adoption has accelerated
CHANNEL DATA
Table 184 Mobile E-Commerce: Value 2015-2020
Table 185 Mobile E-Commerce: % Value Growth 2015-2020
Table 186 Mobile E-Commerce Forecasts: Value 2020-2025
Table 187 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Phenomenal growth driven by staying in and cooking at home due to COVID-19
InstaShop is widely adopted during the pandemic
Waterwa expands operations in UAE
RECOVERY AND OPPORTUNITIES
The surge of food and drink e-commerce is no fad
Kibsons partners with Sainsbury’s
Alcohol laws loosened in Dubai
CHANNEL DATA
Table 188 Food and Drink E-Commerce: Value 2015-2020
Table 189 Food and Drink E-Commerce: % Value Growth 2015-2020
Table 190 Food and Drink E-Commerce Forecasts: Value 2020-2025
Table 191 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025