Table of Content

Polishes in the Netherlands
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Home seclusion increases time for floor and furniture maintenance jobs, but reduces the need to wear or polish shoes
Longer-term changes in preferences in materials for floors, furniture and shoes continue to limit potential in polishes
SC Johnson remains a strong leader although an absence from more dynamic floor polish leaves space for rivals to fill during COVID-19
RECOVERY AND OPPORTUNITIES
The outlook for polishes is negative as consumers focus on hygiene rather than polishing
Players set to rely more on brand recognition and availability than innovation in a declining category
Manufacturers may look to add some dynamism by producing products that fit with the changing preferences in materials
CATEGORY DATA
Table 1 Sales of Polishes by Category: Value 2015-2020
Table 2 Sales of Polishes by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Polishes: % Value 2016-2020
Table 4 LBN Brand Shares of Polishes: % Value 2017-2020
Table 5 Forecast Sales of Polishes by Category: Value 2020-2025
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
CHART 1 Home Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Home Care Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
Table 7 Households 2015-2020
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2015-2020
Table 9 Sales of Home Care by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home Care: % Value 2016-2020
Table 11 LBN Brand Shares of Home Care: % Value 2017-2020
Table 12 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 13 Distribution of Home Care by Format: % Value 2015-2020
Table 14 Distribution of Home Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Home Care by Category: Value 2020-2025
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources