Table of Content

Polishes in Bulgaria
Euromonitor International
February 2022

List Of Contents And Tables

POLISHES IN BULGARIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Furniture polish’s sustainable growth driven by sharper focus on home cleaning and hygiene
Continuous decline in metal polish due to dynamic development of multi-surface cleaners
Floor polish faces limited growth due to the popularity of alternative floorings
PROSPECTS AND OPPORTUNITIES
Shoe polish expected to see recovery in the post-pandemic period as Bulgarians return to offices, entertainment venues and on-trade establishments
Furniture polish to maintain high potential in the forecast period boosted by an expanding property market and consumers focusing more on their homes
E-commerce to stimulate demand for polishes in the forecast period with products easily accessible via the internet and social media
CATEGORY DATA
Table 1 Sales of Polishes by Category: Value 2016-2021
Table 2 Sales of Polishes by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Polishes: % Value 2017-2021
Table 4 LBN Brand Shares of Polishes: % Value 2018-2021
Table 5 Forecast Sales of Polishes by Category: Value 2021-2026
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
HOME CARE IN BULGARIA
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2016-2021
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2016-2021
Table 9 Sales of Home Care by Category: % Value Growth 2016-2021
Table 10 NBO Company Shares of Home Care: % Value 2017-2021
Table 11 LBN Brand Shares of Home Care: % Value 2018-2021
Table 12 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 13 Distribution of Home Care by Format: % Value 2016-2021
Table 14 Distribution of Home Care by Format and Category: % Value 2021
Table 15 Forecast Sales of Home Care by Category: Value 2021-2026
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources