Table of Content

Laundry Care in Slovakia
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
COVID-19 results in stockpiling and increase in demand of larger pack sizes in 2020
Manufacturers attract consumers’ attention by using promotions and discounts in 2020
Henkel loses share while Procter & Gamble tries to shake up laundry care
RECOVERY AND OPPORTUNITIES
Sluggish growth over the forecast period but e-commerce set to see robust growth
Manufacturers likely to focus on promotions and discounts over the forecast period
Eco-friendly products set to see growth over the forecast period with economic recovery
CATEGORY DATA
Table 1 Sales of Laundry Care by Category: Value 2015-2020
Table 2 Sales of Laundry Care by Category: % Value Growth 2015-2020
Table 3 Sales of Laundry Aids by Category: Value 2015-2020
Table 4 Sales of Laundry Aids by Category: % Value Growth 2015-2020
Table 5 Sales of Laundry Detergents by Category: Value 2015-2020
Table 6 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
Table 7 NBO Company Shares of Laundry Care: % Value 2016-2020
Table 8 LBN Brand Shares of Laundry Care: % Value 2017-2020
Table 9 NBO Company Shares of Laundry Aids: % Value 2016-2020
Table 10 LBN Brand Shares of Laundry Aids: % Value 2017-2020
Table 11 NBO Company Shares of Laundry Detergents: % Value 2016-2020
Table 12 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
Table 13 Forecast Sales of Laundry Care by Category: Value 2020-2025
Table 14 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
CHART 1 Home Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Home Care Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
Table 15 Households 2015-2020
MARKET DATA
Table 16 Sales of Home Care by Category: Value 2015-2020
Table 17 Sales of Home Care by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Home Care: % Value 2016-2020
Table 19 LBN Brand Shares of Home Care: % Value 2017-2020
Table 20 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 21 Distribution of Home Care by Format: % Value 2015-2020
Table 22 Distribution of Home Care by Format and Category: % Value 2020
Table 23 Forecast Sales of Home Care by Category: Value 2020-2025
Table 24 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources