Table of Content

Laundry Care in Bolivia
Euromonitor International
February 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Hand washing remains common; however, consumers use standard powder detergents over hand washing detergents
Innovations in the landscape include lower-priced products, new fragrances and products designed for specific needs
The increase of middle-income consumers drives the growth of specialist laundry care
COMPETITIVE LANDSCAPE
Unilever Andina Bolivia retains its dominate share, offering established ranges; Surf, Omo and Skip
Astrix SA brings several innovations to the landscape, retaining its lead in fabric softeners
International players movement are set to shake up the landscape across the forecast period
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2014-2019
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2014-2019
Table 3 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 4 Sales of Laundry Aids by Category: Value 2014-2019
Table 5 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 6 Sales of Laundry Detergents by Category: Value 2014-2019
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 8 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 9 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 10 NBO Company Shares of Laundry Aids: % Value 2015-2019
Table 11 LBN Brand Shares of Laundry Aids: % Value 2016-2019
Table 12 NBO Company Shares of Laundry Detergents: % Value 2015-2019
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
Table 14 Forecast Sales of Laundry Care by Category: Value 2019-2024
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Growth declines year-on-year as the political landscape has caused Bolivian consumers to be wary of their spending
Price sensitivity leads to consumers trading down, with players offering reduced pack sizes in response to increasing consumer demands
Acquisitions shake up the landscape, as local players benefit from lower price points in 2019
Traditional channels led distribution, while modern grocery retailers are on the rise
Growth is predicted for the forecast period, driven by a return to spending confidence, and the rise of middle-income consumers
MARKET INDICATORS
Table 16 Households 2014-2019
MARKET DATA
Table 17 Sales of Home Care by Category: Value 2014-2019
Table 18 Sales of Home Care by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Home Care: % Value 2015-2019
Table 20 LBN Brand Shares of Home Care: % Value 2016-2019
Table 21 Distribution of Home Care by Format: % Value 2014-2019
Table 22 Distribution of Home Care by Format and Category: % Value 2019
Table 23 Forecast Sales of Home Care by Category: Value 2019-2024
Table 24 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources