Table of Content

Home Care in Slovenia
Euromonitor International
February 2023

List Of Contents And Tables

HOME CARE IN SLOVENIA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2017-2022
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for carpet cleaners falls as Slovenians spend less time at home
Consumers show growing interest in concentrated fabric softeners
Local brands with more eco-friendly characteristics gain popularity
PROSPECTS AND OPPORTUNITIES
Convenience factor and cost-saving potential will broaden appeal of liquid detergents
Adoption of more sustainable packaging solutions set to remain a priority
Use of plant-based ingredients should continue to increase
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2017-2022
Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 14 Sales of Laundry Aids by Category: Value 2017-2022
Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
DISHWASHING IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising dishwasher ownership weakens demand for hand dishwashing products
Automatic dishwashing tablets is the fastest developing category
Private label penetration increases as consumers become more budget-conscious
PROSPECTS AND OPPORTUNITIES
Automatic categories will continue making gains at the expense of hand dishwashing
Demand for more natural and eco-friendly alternatives set to increase
Automatic dishwashing products with multiple functions expected to perform strongly
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2017-2022
Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
SURFACE CARE IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Overall demand subdued by the easing of the pandemic
Slovenians increasingly favour more versatile and convenient products
Surface care brands offered in refill packs continue to gain popularity
PROSPECTS AND OPPORTUNITIES
Health concerns likely to boost demand for products with a more natural positioning
More consumers expected to choose products with sustainable packaging solutions
Leading multinationals set to face growing threat from domestic brands
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2017-2022
Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Surface Care: % Value 2018-2022
Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 39 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
BLEACH IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume sales of bleach fall as COVID-19 fears recede
Longstanding health concerns continue to depress demand
ProLogistic maintains its dominant position
PROSPECTS AND OPPORTUNITIES
Volume sales of bleach projected to decline throughout the forecast period
Interest in products with more natural and eco-friendly properties set to increase
Further gains likely for private label lines
CATEGORY DATA
Table 41 Sales of Bleach: Value 2017-2022
Table 42 Sales of Bleach: % Value Growth 2017-2022
Table 43 NBO Company Shares of Bleach: % Value 2018-2022
Table 44 LBN Brand Shares of Bleach: % Value 2019-2022
Table 45 Forecast Sales of Bleach: Value 2022-2027
Table 46 Forecast Sales of Bleach: % Value Growth 2022-2027
TOILET CARE IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Return to pre-pandemic routines and rising cost of living weaken demand
Bref faces increased threat from private label as inflationary pressures bite
E-commerce continues to gain importance as a distribution channel in toilet care
PROSPECTS AND OPPORTUNITIES
Outlook is positive but heightened budget-consciousness will temper demand
Health and sustainability concerns will continue to shape purchasing decisions
Fragrances likely to remain a key area for innovation
CATEGORY DATA
Table 47 Sales of Toilet Care by Category: Value 2017-2022
Table 48 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 49 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 50 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 51 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
POLISHES IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Easing of the pandemic supports strong recovery for shoe polish
Demand for furniture polish falls as consumers spend less time at home
Lomas remains the outright leader in polishes
PROSPECTS AND OPPORTUNITIES
Overall demand for polishes expected to increase steadily
Health and sustainability concerns present opportunities and threats for producers
Discounters and e-commerce projected to make distribution gains
CATEGORY DATA
Table 53 Sales of Polishes by Category: Value 2017-2022
Table 54 Sales of Polishes by Category: % Value Growth 2017-2022
Table 55 NBO Company Shares of Polishes: % Value 2018-2022
Table 56 LBN Brand Shares of Polishes: % Value 2019-2022
Table 57 Forecast Sales of Polishes by Category: Value 2022-2027
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
AIR CARE IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Less time spent at home and heightened budget-consciousness depress demand
Consumers increasingly favour products with more natural and relaxing fragrances
Air Wick remains the leading brand but faces growing challenge from local players
PROSPECTS AND OPPORTUNITIES
Candle air fresheners should continue to witness a high level of innovation
Gradual economic improvements likely to encourage premiumisation
Inability to try before buying will limit further distribution gains for e-commerce
CATEGORY DATA
Table 59 Sales of Air Care by Category: Value 2017-2022
Table 60 Sales of Air Care by Category: % Value Growth 2017-2022
Table 61 NBO Company Shares of Air Care: % Value 2018-2022
Table 62 LBN Brand Shares of Air Care: % Value 2019-2022
Table 63 Forecast Sales of Air Care by Category: Value 2022-2027
Table 64 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME INSECTICIDES IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Multiple factors hamper demand for home insecticides
Insecticide baits is the only category to post growth in volume sales
Raid faces increasing competition but maintains its dominant position
PROSPECTS AND OPPORTUNITIES
Total volume sales set to decline due to falling demand for spray/aerosol products
Electric insecticides projected to be the most dynamic performer
Distribution will continue to be concentrated in supermarkets and hypermarkets
CATEGORY DATA
Table 65 Sales of Home Insecticides by Category: Value 2017-2022
Table 66 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 67 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 68 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 69 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027