Table of Content

Air Care in South Korea
Euromonitor International
January 2022

List Of Contents And Tables

AIR CARE IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home seclusion and relaxing environment drive further growth of air care
Yankee Candle retains lead, while domestic players lose ground
Dominant modern grocery retailers lose ground to e-commerce
PROSPECTS AND OPPORTUNITIES
Slowing demand for air care due greater mobility outside of the home
Stronger forecast period performances still likely for some air care products
Increasing penetration of natural ingredients
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2016-2021
Table 2 Sales of Air Care by Category: % Value Growth 2016-2021
Table 3 Sales of Air Care by Fragrance: Value Ranking 2019-2021
Table 4 NBO Company Shares of Air Care: % Value 2017-2021
Table 5 LBN Brand Shares of Air Care: % Value 2018-2021
Table 6 Forecast Sales of Air Care by Category: Value 2021-2026
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
HOME CARE IN SOUTH KOREA
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2016-2021
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2016-2021
Table 10 Sales of Home Care by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Home Care: % Value 2017-2021
Table 12 LBN Brand Shares of Home Care: % Value 2018-2021
Table 13 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 14 Distribution of Home Care by Format: % Value 2016-2021
Table 15 Distribution of Home Care by Format and Category: % Value 2021
Table 16 Forecast Sales of Home Care by Category: Value 2021-2026
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources