Table of Content

Air Care in Bulgaria
Euromonitor International
February 2022

List Of Contents And Tables

AIR CARE IN BULGARIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Car air fresheners recovers in 2021 as a key growth driver in air care
Candle air fresheners’ strong performance driven by home seclusion and quest for natural products
Electric air fresheners sees a stable performance in 2021 as the leading multinationals maintain intensive promotion
PROSPECTS AND OPPORTUNITIES
Electric aroma diffusers set for continuous growth posing competition to some types of air care products
Lasting focus on home comfort and ambience to sustain stable demand for air care
E-commerce’s dynamic growth set to be an enabler for air care
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2016-2021
Table 2 Sales of Air Care by Category: % Value Growth 2016-2021
Table 3 Sales of Air Care by Fragrance: Value Ranking 2019-2021
Table 4 NBO Company Shares of Air Care: % Value 2017-2021
Table 5 LBN Brand Shares of Air Care: % Value 2018-2021
Table 6 Forecast Sales of Air Care by Category: Value 2021-2026
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
HOME CARE IN BULGARIA
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2016-2021
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2016-2021
Table 10 Sales of Home Care by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Home Care: % Value 2017-2021
Table 12 LBN Brand Shares of Home Care: % Value 2018-2021
Table 13 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 14 Distribution of Home Care by Format: % Value 2016-2021
Table 15 Distribution of Home Care by Format and Category: % Value 2021
Table 16 Forecast Sales of Home Care by Category: Value 2021-2026
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources