Table of Content

Toilet Care in Nigeria
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Dip in demand for toilet care in 2020, as increasingly price-sensitive consumers turn to more affordable options such as bleach
Underdeveloped category due to high unit prices
Harpic retains overall convincing leadership but local brand Hypo continues to make gains due to affordability
RECOVERY AND OPPORTUNITIES
Positive performance predicted for toilet care due to economic recovery and demand for more specific products
Rising urbanisation and further demand for flush toilets will be supportive factors behind stronger demand for toilet care
Players likely to expand consumer reach through more affordable formats
CATEGORY DATA
Table 1 Sales of Toilet Care by Category: Value 2015-2020
Table 2 Sales of Toilet Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Toilet Care: % Value 2016-2020
Table 4 LBN Brand Shares of Toilet Care: % Value 2017-2020
Table 5 Forecast Sales of Toilet Care by Category: Value 2020-2025
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
CHART 1 Home Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Home Care Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
Table 7 Households 2015-2020
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2015-2020
Table 9 Sales of Home Care by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home Care: % Value 2016-2020
Table 11 LBN Brand Shares of Home Care: % Value 2017-2020
Table 12 Distribution of Home Care by Format: % Value 2015-2020
Table 13 Distribution of Home Care by Format and Category: % Value 2020
Table 14 Forecast Sales of Home Care by Category: Value 2020-2025
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources