Table of Content

Surface Care in Nigeria
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Upturn in demand in 2020 driven by popular surface care products known for their multifunctionality
More specific surface care struggles due to downtrading and a switch to bleach for its disinfecting properties
Strong representation for multinationals but domestic brands gain ground due to rising price sensitivity
RECOVERY AND OPPORTUNITIES
Marginal dip in demand in 2021 before surface care returns to more dynamic growth rates, driven by strengthening consumer sentiment
Scouring agents will remain a popular surface care product due to its multifunctionality and lower price point
Stronger demand for niche areas of surface care, driven by increasing urbanisation
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2015-2020
Table 2 Sales of Surface Care by Category: % Value Growth 2015-2020
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Surface Care: % Value 2016-2020
Table 6 LBN Brand Shares of Surface Care: % Value 2017-2020
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
CHART 1 Home Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Home Care Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
Table 7 Households 2015-2020
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2015-2020
Table 9 Sales of Home Care by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home Care: % Value 2016-2020
Table 11 LBN Brand Shares of Home Care: % Value 2017-2020
Table 12 Distribution of Home Care by Format: % Value 2015-2020
Table 13 Distribution of Home Care by Format and Category: % Value 2020
Table 14 Forecast Sales of Home Care by Category: Value 2020-2025
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources