Table of Content

Surface Care in Greece
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Increased consumer hygiene-consciousness leads to more frequent and rigorous household cleaning
Dettol sees dynamic expansion in hygiene-conscious environment
New product launches in surface care
RECOVERY AND OPPORTUNITIES
Enduring rise in consumer hygiene-consciousness
Ongoing demand for home care disinfectants
COVID-19 crisis helps to position surface care as essential
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2015-2020
Table 2 Sales of Surface Care by Category: % Value Growth 2015-2020
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Surface Care: % Value 2016-2020
Table 6 LBN Brand Shares of Surface Care: % Value 2017-2020
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020
Table 9 Forecast Sales of Surface Care by Category: Value 2020-2025
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
CHART 1 Home Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Home Care Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
Table 11 Households 2015-2020
MARKET DATA
Table 12 Sales of Home Care by Category: Value 2015-2020
Table 13 Sales of Home Care by Category: % Value Growth 2015-2020
Table 14 NBO Company Shares of Home Care: % Value 2016-2020
Table 15 LBN Brand Shares of Home Care: % Value 2017-2020
Table 16 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 17 Distribution of Home Care by Format: % Value 2015-2020
Table 18 Distribution of Home Care by Format and Category: % Value 2020
Table 19 Forecast Sales of Home Care by Category: Value 2020-2025
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources