Table of Content

Surface Care in Dominican Republic
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

SURFACE CARE IN THE DOMINICAN REPUBLIC
KEY DATA FINDINGS
2020 IMPACT
A rising interest in health and hygiene boosts sales during 2020
Multi-purpose cleaners win above specialised surface care products as price sensitivity increases
Colgate-Palmolive increases its share; however, Unilever suffers as private label grows
RECOVERY AND OPPORTUNITIES
Positive growth in 2021, driven by an ongoing interest in health and hygiene
International brands lead, however, domestic players compete with low price-points
Multi-purpose cleaners drive the highest value growth, benefiting from low price points and convenience
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2015-2020
Table 2 Sales of Surface Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Surface Care: % Value 2016-2020
Table 4 LBN Brand Shares of Surface Care: % Value 2017-2020
Table 5 Forecast Sales of Surface Care by Category: Value 2020-2025
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025
HOME CARE IN THE DOMINICAN REPUBLIC
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
MARKET INDICATORS
Table 7 Households 2015-2020
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2015-2020
Table 9 Sales of Home Care by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home Care: % Value 2016-2020
Table 11 LBN Brand Shares of Home Care: % Value 2017-2020
Table 12 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 13 Distribution of Home Care by Format: % Value 2015-2020
Table 14 Distribution of Home Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Home Care by Category: Value 2020-2025
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources