Table of Content

Surface Care in Croatia
Euromonitor International
February 2022

List Of Contents And Tables

SURFACE CARE IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Significant drop in value sales in 2021
Multinational players retain strong presence due to strong visibility and wide distribution
Multi-purpose cleaners still most popular but losing value share
PROSPECTS AND OPPORTUNITIES
Moderate growth over forecast period
Gradual emergence of ecological brands in surface care
Private label will gain value share
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2016-2021
Table 2 Sales of Surface Care by Category: % Value Growth 2016-2021
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Surface Care: % Value 2017-2021
Table 6 LBN Brand Shares of Surface Care: % Value 2018-2021
Table 7 Forecast Sales of Surface Care by Category: Value 2021-2026
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
HOME CARE IN CROATIA
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 9 Households 2016-2021
MARKET DATA
Table 10 Sales of Home Care by Category: Value 2016-2021
Table 11 Sales of Home Care by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Home Care: % Value 2017-2021
Table 13 LBN Brand Shares of Home Care: % Value 2018-2021
Table 14 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 15 Distribution of Home Care by Format: % Value 2016-2021
Table 16 Distribution of Home Care by Format and Category: % Value 2021
Table 17 Forecast Sales of Home Care by Category: Value 2021-2026
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources