Table of Content

Sportswear in Poland
Euromonitor International
February 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Sportswear continues finding its way into daily lives
High-quality sportswear products in demand thanks to improving economy
Sportswear for outdoor activities and active tourism doing well
COMPETITIVE LANDSCAPE
Multinational brands continue to lead, but local brand 4F still growing
Dominance of sports goods shops and fast growth of e-commerce
Heavy investments in marketing
CATEGORY DATA
Table 1 Sales of Sportswear by Category: Value 2014-2019
Table 2 Sales of Sportswear by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sportswear: % Value 2015-2019
Table 4 LBN Brand Shares of Sportswear: % Value 2016-2019
Table 5 Distribution of Sportswear by Format: % Value 2014-2019
Table 6 Forecast Sales of Sportswear by Category: Value 2019-2024
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Healthy economy helps apparel and footwear to keep growing
Childrenswear in focus, helped by the government’s Family 500+ programme
LPP still leads; CCC acquires Gino Rossi; Vistula and Bytom merge to form VRG
E-commerce continues to record strong growth
Further growth expected for Polish apparel and footwear
MARKET DATA
Table 8 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 9 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 14 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
DEFINITIONS
SOURCES
Summary 1 Research Sources