Table of Content

Retailing in Georgia
Euromonitor International
February 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
Currency devaluation challenges retailers, but consumers are coping
Rise in tourism driving growth in modern retailing
E-commerce soars with bright signs also ahead for forecourt retailers
Nikora takes lead from MAF Hypermarkets Georgia in 2019 thanks to Nikora XL expansion in hypermarkets
Ongoing growth ahead thanks to flourishing economy and tourism growth
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2018
Physical retail landscape
Cash and carry
Seasonality
Back to school
New Year
Payments and delivery
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 3 Sales in Store-Based Retailing by Channel: Value 2014-2019
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
Table 5 Store-Based Retailing Outlets by Channel: Units 2014-2019
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 7 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 11 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 13 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 15 Retailing GBO Company Shares: % Value 2015-2019
Table 16 Retailing GBN Brand Shares: % Value 2016-2019
Table 17 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 18 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 20 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2019-2024
Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2019-2024
Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2019-2024
Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
DEFINITIONS
SOURCES
Summary 2 Research Sources
HEADLINES
PROSPECTS
Modern grocery retailers set to see continued growth boosted by performance of convenience stores
Forecourt retailers remains smallest channel but there is increasing interest as number of foreign tourists grows
Hypermarkets challenging traditional open-air markets and bazaars with low prices
COMPETITIVE LANDSCAPE
Nikora JSC jumps to leading position thanks to expansion, as MAF Hypermarkets Georgia slips to second
New player in convenience stores boosts sales
Hypermarkets growth slows but it is set to rebound with expansion of Nikora XL
CHANNEL DATA
Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 42 Sales in Modern Grocery Retailers by Channel: Value 2014-2019
Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2014-2019
Table 44 Modern Grocery Retailers Outlets by Channel: Units 2014-2019
Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2019-2024
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2019-2024
Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2019-2024
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
HEADLINES
PROSPECTS
Growth of modern grocery retailers leads to the inevitable decline of traditional grocery retailers
Continuing demand for fresh products provides a lifeline to traditional grocery retailers in increasingly competitive environment
Impulse purchases to support traditional grocery retailers
COMPETITIVE LANDSCAPE
Key traditional grocery retailers focus on bakery products
Increasing disposable incomes and changing consumer habits lend support to food/drink/tobacco specialists
Kiosk chain founded as a social project is facing competitive challenges
CHANNEL DATA
Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Ongoing development of shopping centres continues to support growth of apparel and footwear specialist retailers
Inflow of tourists supports growth
Improving economy continues to contribute to growth of apparel and footwear specialist retailers
COMPETITIVE LANDSCAPE
LC Waikiki Magazacilik Hizmetleri Tic continues to lead channel, positioning itself as an economy brand
Highly fragmented channel undergoing change as consumers increasingly look for branded products
Growing popularity of e-commerce poses a challenge to small, independent apparel and footwear specialist retailers
CHANNEL DATA
Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Chemists/pharmacies poised for continued growth in line with increased health awareness and growing tourist flows
Currency devaluation also drives value growth
Beauty specialist retailers benefit from the growing number of shopping centres
COMPETITIVE LANDSCAPE
PSP Group remains leader through strong marketing and advertising efforts
Established chains enjoy strong positions in chemists/pharmacies, making it difficult for new players to enter
Health and beauty specialist retailers growing by expanding into regions
CHANNEL DATA
Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2019-2024
Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2019-2024
HEADLINES
PROSPECTS
No signs of direct selling expanding beyond beauty and personal care over the forecast period
E-commerce likely a threat to direct selling growth over the forecast period
Positive economic development may not guarantee direct selling growth
COMPETITIVE LANDSCAPE
Avon Products, Oriflame Georgia and Faberlic Georgia continue to dominate channel
Oriflame Georgia continues to add to its portfolio, offering products beyond beauty and personal care
Value share of others remains low with channel failing to attract new entrants
CHANNEL DATA
Table 84 Direct Selling by Category: Value 2014-2019
Table 85 Direct Selling by Category: % Value Growth 2014-2019
Table 86 Direct Selling GBO Company Shares: % Value 2015-2019
Table 87 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 88 Direct Selling Forecasts by Category: Value 2019-2024
Table 89 Direct Selling Forecasts by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Increased competition expected in e-commerce as new entrants increase and established retailers enhance their online presence
Popularity of international e-commerce sites affected by currency devaluation
Improvements and rising trust amongst consumers in online payment systems supports e-commerce growth
COMPETITIVE LANDSCAPE
Amazon.com remains leader due to wide range and wide awareness
E-commerce sales of grocery retailers gain significance
Growing number of small domestic players continue to compete with bigger players
CHANNEL DATA
Table 90 E-Commerce by Channel and Category: Value 2014-2019
Table 91 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 92 E-Commerce GBO Company Shares: % Value 2015-2019
Table 93 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 94 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 95 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Changing consumer habits creating favourable environment for mobile e-commerce
Popularity of mobile grocery e-commerce growing and driving interest in overall channel
Expanding coverage by mobile operators to further support the development of mobile e-commerce
COMPETITIVE LANDSCAPE
Mobile e-commerce competition is simmering and expected to intensify over the forecast period
Growing number of players expected to launch mobile retail apps over the forecast period, spurring interest and growth in the mobile e-commerce channel
New domestic leaders could emerge in forecast period, thanks to heavy investment
CHANNEL DATA
Table 96 Mobile E-Commerce: Value 2014-2019
Table 97 Mobile E-Commerce: % Value Growth 2014-2019
Table 98 Mobile E-Commerce Forecasts: Value 2019-2024
Table 99 Mobile E-Commerce Forecasts: % Value Growth 2019-2024