Table of Content

Polishes in Nigeria
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Home seclusion trend during lockdown reduces demand for dominant shoe polish
Prioritising of expenditure amongst increasingly price-sensitive consumers results in significant decline for furniture polish
Consolidated competitive landscape led by Kiwi but smaller brands make gains
RECOVERY AND OPPORTUNITIES
Strengthening growth over forecast period with return to workplace and schools driving greater demand for shoe polish
Improving demand for furniture polish driven by growing urbanisation but category will struggle to recover to pre-pandemic levels
Intensifying competition and growing interest in e-commerce as alternative distribution channel will help to boost demand
CATEGORY DATA
Table 1 Sales of Polishes by Category: Value 2015-2020
Table 2 Sales of Polishes by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Polishes: % Value 2016-2020
Table 4 LBN Brand Shares of Polishes: % Value 2017-2020
Table 5 Forecast Sales of Polishes by Category: Value 2020-2025
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
CHART 1 Home Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Home Care Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
Table 7 Households 2015-2020
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2015-2020
Table 9 Sales of Home Care by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home Care: % Value 2016-2020
Table 11 LBN Brand Shares of Home Care: % Value 2017-2020
Table 12 Distribution of Home Care by Format: % Value 2015-2020
Table 13 Distribution of Home Care by Format and Category: % Value 2020
Table 14 Forecast Sales of Home Care by Category: Value 2020-2025
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources