Table of Content

Laundry Care in Dominican Republic
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

LAUNDRY CARE IN THE DOMINICAN REPUBLIC
KEY DATA FINDINGS
2020 IMPACT
Home seclusion and increasing interest in hygiene boosts sales for laundry care
Price-sensitivity dampens share for major players as affordability becomes key
Domestic product Brillante leads, as private label continues to perform well
RECOVERY AND OPPORTUNITIES
Growth remains positive in 2021 as stay-at-home behaviour continues to take place
The low price of standard powder detergents aid sales over the forecast period
Bar detergents record high value growth, being the perfect solution for hand wash
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2015-2020
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2015-2020
Table 3 Sales of Laundry Care by Category: % Value Growth 2015-2020
Table 4 Sales of Laundry Aids by Category: Value 2015-2020
Table 5 Sales of Laundry Aids by Category: % Value Growth 2015-2020
Table 6 Sales of Laundry Detergents by Category: Value 2015-2020
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
Table 8 NBO Company Shares of Laundry Care: % Value 2016-2020
Table 9 LBN Brand Shares of Laundry Care: % Value 2017-2020
Table 10 NBO Company Shares of Laundry Detergents: % Value 2016-2020
Table 11 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
Table 12 Forecast Sales of Laundry Care by Category: Value 2020-2025
Table 13 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025
HOME CARE IN THE DOMINICAN REPUBLIC
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
MARKET INDICATORS
Table 14 Households 2015-2020
MARKET DATA
Table 15 Sales of Home Care by Category: Value 2015-2020
Table 16 Sales of Home Care by Category: % Value Growth 2015-2020
Table 17 NBO Company Shares of Home Care: % Value 2016-2020
Table 18 LBN Brand Shares of Home Care: % Value 2017-2020
Table 19 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 20 Distribution of Home Care by Format: % Value 2015-2020
Table 21 Distribution of Home Care by Format and Category: % Value 2020
Table 22 Forecast Sales of Home Care by Category: Value 2020-2025
Table 23 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources