Table of Content

Laundry Care in Brazil
Euromonitor International
January 2022

List Of Contents And Tables

LAUNDRY CARE IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Reduced frequency of laundry care in 2021
Major players invest in new launches
Dollar overvaluation impacts products’ final pricing
PROSPECTS AND OPPORTUNITIES
Laundry care continues to gain space within e-commerce
Greater investment in product packaging
Brands as social influencers
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2016-2021
Table 3 Sales of Laundry Care by Category: % Value Growth 2016-2021
Table 4 Sales of Laundry Aids by Category: Value 2016-2021
Table 5 Sales of Laundry Aids by Category: % Value Growth 2016-2021
Table 6 Sales of Laundry Detergents by Category: Value 2016-2021
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2016-2021
Table 9 NBO Company Shares of Laundry Care: % Value 2017-2021
Table 10 LBN Brand Shares of Laundry Care: % Value 2018-2021
Table 11 NBO Company Shares of Laundry Aids: % Value 2017-2021
Table 12 LBN Brand Shares of Laundry Aids: % Value 2018-2021
Table 13 NBO Company Shares of Laundry Detergents: % Value 2017-2021
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
Table 15 Forecast Sales of Laundry Care by Category: Value 2021-2026
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
HOME CARE IN BRAZIL
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 17 Households 2016-2021
MARKET DATA
Table 18 Sales of Home Care by Category: Value 2016-2021
Table 19 Sales of Home Care by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Home Care: % Value 2017-2021
Table 21 LBN Brand Shares of Home Care: % Value 2018-2021
Table 22 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 23 Distribution of Home Care by Format: % Value 2016-2021
Table 24 Distribution of Home Care by Format and Category: % Value 2021
Table 25 Forecast Sales of Home Care by Category: Value 2021-2026
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources