Table of Content

Home Care in Ireland
Euromonitor International
March 2022

List Of Contents And Tables

HOME CARE IN IRELAND
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
Table 1 Households 2016-2021
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2016-2021
Table 3 Sales of Home Care by Category: % Value Growth 2016-2021
Table 4 NBO Company Shares of Home Care: % Value 2017-2021
Table 5 LBN Brand Shares of Home Care: % Value 2018-2021
Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 7 Distribution of Home Care by Format: % Value 2016-2021
Table 8 Distribution of Home Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Home Care by Category: Value 2021-2026
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers migrate away from antibacterial properties as their understanding of the virus increases
Consumers continually seek greater convenience and eco-friendly products
Large multinationals face growing competition from smaller eco-friendly brands
PROSPECTS AND OPPORTUNITIES
Ongoing declining demand for specialised handwashing products in 2022 and beyond
The eco-friendly trend gatherers rapid pace over the forecast period
Multinational brands continue to lead but private label becomes more popular
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2016-2021
Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021
Table 14 Sales of Laundry Aids by Category: Value 2016-2021
Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021
Table 16 Sales of Laundry Detergents by Category: Value 2016-2021
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021
Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021
Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021
Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021
Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
DISHWASHING IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Dishwashing sees slowed growth in 2021 as consumers return to their pre pandemic routines
Players continue to focus on eco-friendly properties within their automatic dishwashing tablet brands
The eco-friendly trend continues to boost the preferences for dishwashing
PROSPECTS AND OPPORTUNITIES
Price hikes set to occur in the early stages of the forecast period
Leading players take drastic measures to become eco-friendlier
Ongoing decline for handwashing in 2022 and beyond
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2016-2021
Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021
Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021
Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021
Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
SURFACE CARE IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Current value decline as normalisation occurs in 2021
Growing interest for multi-purpose products as consumers continue to economise in 2021
Declining demand for wipes due to the growing eco-friendly trend in Ireland
PROSPECTS AND OPPORTUNITIES
Surface care returns to current value growth in 2022
The eco-friendly trend intensifies over the forecast period
E-commerce set to continue gathering pace over the forecast period
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2016-2021
Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of Surface Care: % Value 2017-2021
Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021
Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021
Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021
Table 41 Forecast Sales of Surface Care by Category: Value 2021-2026
Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
BLEACH IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Declining demand for bleach as consumers return to less harmful home care products
Ongoing concerns surround the usage of bleach in 2021
Unilever Ireland Ltd continues to lead bleach in 2021
PROSPECTS AND OPPORTUNITIES
Eco-friendly products continue to pose a threat to the appeal of bleach
Economising consumers continue to use bleach as an alternative for toilet care
Players raise their prices due to the growing cost of raw materials
CATEGORY DATA
Table 43 Sales of Bleach: Value 2016-2021
Table 44 Sales of Bleach: % Value Growth 2016-2021
Table 45 NBO Company Shares of Bleach: % Value 2017-2021
Table 46 LBN Brand Shares of Bleach: % Value 2018-2021
Table 47 Forecast Sales of Bleach: Value 2021-2026
Table 48 Forecast Sales of Bleach: % Value Growth 2021-2026
TOILET CARE IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Normalisation occurs in 2021 which leads to current value and volume decline
Toilet liquids/foam remain the most dynamic product area while rim blockers lose popularity
Reckitt Benckiser and Henkel lead branded toilet care
PROSPECTS AND OPPORTUNITIES
Bleach and multi-surface cleaners pose a threat to toilet care over the forecast period
Environmental concerns encourage eco-friendly packaging in 2022 and beyond
Contract cleaning work to again benefit toilet care sales as economy recovers
CATEGORY DATA
Table 49 Sales of Toilet Care by Category: Value 2016-2021
Table 50 Sales of Toilet Care by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of Toilet Care: % Value 2017-2021
Table 52 LBN Brand Shares of Toilet Care: % Value 2018-2021
Table 53 Forecast Sales of Toilet Care by Category: Value 2021-2026
Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
POLISHES IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Polishes continues to decline in 2021, however, this has little to do with the COVID-19 pandemic
Shoe polish continues to decline in demand in 2021
Increasing demand for eco-friendly polishes seen in 2021
PROSPECTS AND OPPORTUNITIES
Ongoing current value and volume decline in 2022 and beyond
Limited innovations as demand continues to decline
E-commerce set to gather pace over the forecast period
CATEGORY DATA
Table 55 Sales of Polishes by Category: Value 2016-2021
Table 56 Sales of Polishes by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Polishes: % Value 2017-2021
Table 58 LBN Brand Shares of Polishes: % Value 2018-2021
Table 59 Forecast Sales of Polishes by Category: Value 2021-2026
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
AIR CARE IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Air care sees a stronger performance in 2021 as consumers return to their pre pandemic routines
Consumers increasingly seek new and more interesting fragrance scents
Yankee Candle Co continues to lead air care in 2021
PROSPECTS AND OPPORTUNITIES
Ongoing environmental concerns see declining demand for spray/aerosol air fresheners
Consumers seek fragrance and disinfectant over the forecast period
Local players benefit from the growing preference for candles in 2020 and beyond
CATEGORY DATA
Table 61 Sales of Air Care by Category: Value 2016-2021
Table 62 Sales of Air Care by Category: % Value Growth 2016-2021
Table 63 Sales of Air Care by Fragrance: Value Ranking 2019-2021
Table 64 NBO Company Shares of Air Care: % Value 2017-2021
Table 65 LBN Brand Shares of Air Care: % Value 2018-2021
Table 66 Forecast Sales of Air Care by Category: Value 2021-2026
Table 67 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
HOME INSECTICIDES IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
A hot summer in 2021 boosts the demand for home insecticides
Private label continues to perform well in 2021 due to its affordability
Consumers looking for more specific home insecticides
PROSPECTS AND OPPORTUNITIES
Younger consumers increasingly seek more eco-friendly products
Electric insecticides will continue to benefit from the growing eco-friendly trend
Home insecticides will increasingly be sold via garden centres in the forecast period
CATEGORY DATA
Table 68 Sales of Home Insecticides by Category: Value 2016-2021
Table 69 Sales of Home Insecticides by Category: % Value Growth 2016-2021
Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021
Table 71 NBO Company Shares of Home Insecticides: % Value 2017-2021
Table 72 LBN Brand Shares of Home Insecticides: % Value 2018-2021
Table 73 Forecast Sales of Home Insecticides by Category: Value 2021-2026
Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026