Table of Content

Footwear in Russia
Euromonitor International
February 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Low purchasing power hinders growth in footwear
Athleisure and health trends driving sports footwear sales
Russian authorities make moves to combat sales of illegal footwear
COMPETITIVE LANDSCAPE
Fragmented landscape is led by domestic players
Zenden using shop-in-shops, new technology and green packaging
French shoe brand Jonak opens its first Russian store
CATEGORY DATA
Table 1 Sales of Footwear by Category: Volume 2014-2019
Table 2 Sales of Footwear by Category: Value 2014-2019
Table 3 Sales of Footwear by Category: % Volume Growth 2014-2019
Table 4 Sales of Footwear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Footwear: % Value 2015-2019
Table 6 LBN Brand Shares of Footwear: % Value 2016-2019
Table 7 Distribution of Footwear by Format: % Value 2014-2019
Table 8 Forecast Sales of Footwear by Category: Volume 2019-2024
Table 9 Forecast Sales of Footwear by Category: Value 2019-2024
Table 10 Forecast Sales of Footwear by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Footwear by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Apparel and footwear performance affected by consumer price sensitivity
Athleisure, discounting and personalised marketing communication on trend
Discounting the order of the day, with limited local appetite for personalisation
E-commerce continues to gain share in apparel and footwear
No significant recovery expected amidst ongoing economic troubles
MARKET DATA
Table 12 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 13 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 15 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 17 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 18 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 19 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 20 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 23 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
DEFINITIONS
SOURCES
Summary 1 Research Sources