Table of Content

Drinking Milk Products in Mexico
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Home seclusion trend and closure of foodservice outlets during lockdown results in notable shift towards retail for drinking milk products in Q2
Fairly consolidated competitive environment amongst two major players but smaller brands gain further value share
Growing from a low base, e-commerce records impressive performance during lockdown
RECOVERY AND OPPORTUNITIES
2021 to see shift towards foodservice, resulting in retail returning to negative territory
New labelling requirement could push producers of flavoured milk drinks to switch marketing strategies to a less child-orientated target audience
Fortification could help add further value to fresh milk and competition to growing-up formula as children age
CATEGORY DATA
Table 1 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 2 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 7 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025