Table of Content

Dishwashing in Norway
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Working from home and reduced visits to foodservice venues boosts growth of dishwashing
Hand dishwashing sales rise, as players offer dermatologically tested, eco-friendly offerings
Orkla continues to lead the landscape, with Klar gaining positive ground
RECOVERY AND OPPORTUNITIES
Growth remains solid, driven by automatic dishwashing across the forecast period
Tablets continue to drive growth as powder declines, with tablets offering greater convenience
Private label players gain ground, as Europris stores expand
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
Table 2 Sales of Dishwashing by Category: Value 2015-2020
Table 3 Sales of Dishwashing by Category: % Value Growth 2015-2020
Table 4 NBO Company Shares of Dishwashing: % Value 2016-2020
Table 5 LBN Brand Shares of Dishwashing: % Value 2017-2020
Table 6 Forecast Sales of Dishwashing by Category: Value 2020-2025
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
CHART 1 Home Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Home Care Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
Table 8 Households 2015-2020
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2015-2020
Table 10 Sales of Home Care by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Home Care: % Value 2016-2020
Table 12 LBN Brand Shares of Home Care: % Value 2017-2020
Table 13 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 14 Distribution of Home Care by Format: % Value 2015-2020
Table 15 Distribution of Home Care by Format and Category: % Value 2020
Table 16 Forecast Sales of Home Care by Category: Value 2020-2025
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources