Table of Content
Surface Care in Guatemala
Euromonitor International
April 2021
List OF CONTENTS AND TABLES
SURFACE CARE IN GUATEMALA
KEY DATA FINDINGS
2020 IMPACT
Stockpiling and a rising interest in health and hygiene boosts sales during 2020
Lower-income consumers preference multi-cleaners, as players focus on antibacterial properties
Colgate-Palmolive remains ahead in surface care, although it loses share to others
RECOVERY AND OPPORTUNITIES
Enhanced cleaning routines continue to benefit sales across 2021 and 2022
Multipurpose cleaners gain ground as all-purpose cleaning wipes grow
Domestic brands focus on economy varieties to gain ground over the coming years
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2015-2020
Table 2 Sales of Surface Care by Category: % Value Growth 2015-2020
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Surface Care: % Value 2016-2020
Table 6 LBN Brand Shares of Surface Care: % Value 2017-2020
Table 7 Forecast Sales of Surface Care by Category: Value 2020-2025
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025
HOME CARE IN GUATEMALA
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
MARKET INDICATORS
Table 9 Households 2015-2020
MARKET DATA
Table 10 Sales of Home Care by Category: Value 2015-2020
Table 11 Sales of Home Care by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Home Care: % Value 2016-2020
Table 13 LBN Brand Shares of Home Care: % Value 2017-2020
Table 14 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 15 Distribution of Home Care by Format: % Value 2015-2020
Table 16 Distribution of Home Care by Format and Category: % Value 2020
Table 17 Forecast Sales of Home Care by Category: Value 2020-2025
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources