Table of Content

RETAILING IN AUSTRIA
Euromonitor International
March 2019

LIST OF CONTENTS AND TABLES

Executive Summary
Pleasing Overall Performance for Retailing
Internet Retailing Continues To Change the Industry
Grocery Retailers Continues To Outperform Non-grocery Specialists
Mixed Fortunes for Brands
Retailing To Witness Greater Globalisation
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Cash and Carry
Table 1 Cash and Carry Sales: Value
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 4 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 6 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 12 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 14 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 24 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 26 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 28 Retailing GBO Company Shares: % Value 2014-2018
Table 29 Retailing GBN Brand Shares: % Value 2015-2018
Table 30 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 31 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 33 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 36 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 43 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 44 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
No Growth Potential in Sight for Convenience Stores
Convenience Stores Lacks Own Identity
Competitive Landscape
Difficult Times for Small Merchants
Liberalisation of Opening Hours Not in Sight
Channel Data
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 75 Convenience Stores GBO Company Shares: % Value 2014-2018
Table 76 Convenience Stores GBN Brand Shares: % Value 2015-2018
Table 77 Convenience Stores LBN Brand Shares: Outlets 2015-2018
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2015-2018
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Forecast Remains Positive for Discounters
Hard Discounters To Soften
Discounters Still Sees Potential for New Store Openings
Competitive Landscape
Hofer Retains Dominance
Lidl Remains Ambitious
No Major Moves by Remaining Players Expected
Channel Data
Table 81 Discounters: Value Sales, Outlets and Selling Space 2013-2018
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 83 Discounters GBO Company Shares: % Value 2014-2018
Table 84 Discounters GBN Brand Shares: % Value 2015-2018
Table 85 Discounters LBN Brand Shares: Outlets 2015-2018
Table 86 Discounters LBN Brand Shares: Selling Space 2015-2018
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Plenty of Untapped Potential for Hypermarkets
Expansion Continues Due To Merkur
Competitive Landscape
Merkur Leads With Its Soft Hypermarket Concept
Wei? Handels GmbH Set To Vanish From Hypermarkets
Channel Data
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 91 Hypermarkets GBO Company Shares: % Value 2014-2018
Table 92 Hypermarkets GBN Brand Shares: % Value 2015-2018
Table 93 Hypermarkets LBN Brand Shares: Outlets 2015-2018
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2015-2018
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Supermarkets Remains Key Channel in Grocery Retailers
Spar Continues To Seek Inspiration From Other Channels
Billa Expands Product Range and Selling Space
Competitive Landscape
Spar ?sterreichische Warenhandels Retains Leadership of Supermarkets
Tapping Into the Health Trend
Expansion Plans in A Highly Saturated Environment
Channel Data
Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 99 Supermarkets GBO Company Shares: % Value 2014-2018
Table 100 Supermarkets GBN Brand Shares: % Value 2015-2018
Table 101 Supermarkets LBN Brand Shares: Outlets 2015-2018
Table 102 Supermarkets LBN Brand Shares: Selling Space 2015-2018
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Downward Trend Continues
Different Branches With Varied Performances
Decreasing Number of Smokers Impacts Traditional Grocery Retailers
Competitive Landscape
Intense Competition Amongst the Leaders
Nespresso Increases Brand Presence
Ankerbrot Reduces Outlet Network in Attempt To Ensure Profitability
Channel Data
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 107 Sales in Traditional Grocery Retailers by Channel: Value 2013-2018
Table 108 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2013-2018
Table 109 Traditional Grocery Retailers Outlets by Channel: Units 2013-2018
Table 110 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 111 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 112 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 113 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 114 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 115 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 116 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 117 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2018-2023
Table 118 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2018-2023
Table 119 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2018-2023
Table 120 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Headlines
Prospects
No Significant Growth Opportunities in Sight
Apparel Specialists and Footwear Specialists Record Different Performances
Many Channels With Relevant Sales of Apparel and Footwear
Competitive Landscape
New Brands Help Leader Hennes & Mauritz To Defend Share
V?gele Brand Sold Again
Channel Data
Table 121 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 122 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 123 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 124 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 125 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 126 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 127 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 128 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Environment Remains Difficult for Electronics and Appliance Specialist Retailers
Consolidation Continues
Haas Elektro GmbH Exits Channel
Competitive Landscape
Leader Media-saturn Continues To Fight for Profitability
Innovation for Saturn Stores
Most Important New Openings Are Mono-brand Stores
Channel Data
Table 129 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 130 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 131 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 132 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 133 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 134 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 135 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 136 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Health and Beauty Specialist Retailers Continues To Benefit From Consumer Trends
High Variety of Different Prospects
Vitamins and Dietary Supplements Specialist Retailers Remains Dynamic
Competitive Landscape
Dm Strengthens Leadership
Rewe International Attempts To Halt Bipa’s Decline
Pioneer Vitamins and Dietary Supplements Specialist Retailer Shapes Channel
Channel Data
Table 137 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 138 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 139 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 140 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 141 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 142 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 143 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 144 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 145 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 146 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 147 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 148 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023
Headlines
Prospects
Lack of Growth Potential for Home and Garden Specialists
Homewares and Home Furnishing Retailers Under Particularly Strong Pressure
Oversaturation in Selling Space Remains A Problem
Competitive Landscape
Xxxlutz Kg Strengthens Leadership
Ikea M?belvertrieb Is the Most Active Player
Leiner and Kika Back in Domestic Hands
Channel Data
Table 149 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 150 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 151 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 152 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 153 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 154 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 155 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 156 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 157 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 158 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 159 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 160 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023
Headlines
Prospects
Positive Forecast for Department Stores
Some Diversity in the Positioning of Department Stores in Austria
Competitive Landscape
Leader Kastner & ?hler Still Searching for Expansion Opportunities
Hema New in Department Stores in Austria
Channel Data
Table 161 Department Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 162 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 163 Department Stores GBO Company Shares: % Value 2014-2018
Table 164 Department Stores GBN Brand Shares: % Value 2015-2018
Table 165 Department Stores LBN Brand Shares: Outlets 2015-2018
Table 166 Department Stores LBN Brand Shares: Selling Space 2015-2018
Table 167 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 168 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Expansion Drives Growth in Variety Stores
Economy-priced Positioning Dominates
Competitive Landscape
Leading Tchibo Brand Continues To Lose Value Share
Competition To Shape Future of Variety Stores
Flying Tiger Copenhagen Continues To Strengthen Share
Channel Data
Table 169 Variety Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 170 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 171 Variety Stores GBO Company Shares: % Value 2014-2018
Table 172 Variety Stores GBN Brand Shares: % Value 2015-2018
Table 173 Variety Stores LBN Brand Shares: Outlets 2015-2018
Table 174 Variety Stores LBN Brand Shares: Selling Space 2015-2018
Table 175 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 176 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Prospects
Headlines
Prospects
Steady Growth Expected for Direct Selling
Multi-channel Strategies Pose A Threat To Channel’s Performance
Competitive Landscape
Amway Retains Leadership, Ringana Makes Another Surge
Thousands of Sales Parties Every Year in Austria
Channel Data
Table 177 Direct Selling by Category: Value 2013-2018
Table 178 Direct Selling by Category: % Value Growth 2013-2018
Table 179 Direct Selling GBO Company Shares: % Value 2014-2018
Table 180 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 181 Direct Selling Forecasts by Category: Value 2018-2023
Table 182 Direct Selling Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Internet A Threat for All Areas of Homeshopping
Apparel and Footwear and Food and Drink Expected To Remain Key
Competitive Landscape
Bofrost Leads While Hse24 Makes Another Gain
Catalogues Will Continue To Become Obsolete
Channel Data
Table 183 Homeshopping by Category: Value 2013-2018
Table 184 Homeshopping by Category: % Value Growth 2013-2018
Table 185 Homeshopping GBO Company Shares: % Value 2014-2018
Table 186 Homeshopping GBN Brand Shares: % Value 2015-2018
Table 187 Homeshopping Forecasts by Category: Value 2018-2023
Table 188 Homeshopping Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Reluctant Consumers Still Need Convincing of Internet Retailing’s Attributes
Growth Potential Cross the Channel
Internet-connected Assistants Bring New Potential
Competitive Landscape
Amazon Continues To Grow, Particularly Through Third Party Merchants
Other Strong Performers
High Level of Concentration in Internet Retailing
Channel Data
Table 189 Internet Retailing by Category: Value 2013-2018
Table 190 Internet Retailing by Category: % Value Growth 2013-2018
Table 191 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 192 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 193 Internet Retailing Forecasts by Category: Value 2018-2023
Table 194 Internet Retailing Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Despite Continuing Growth, Impact of Food and Drink Internet Retailing Remains Limited
Large Nationwide Brands Squeezing Out Other Concepts
Regional Players Expand
Competitive Landscape
Billa Establishes Leading Position and Remains Active
Limited Activities by Other Big Grocery Retailing Brands
Channel Data
Table 195 Food and Drink Internet Retailing: Value 2013-2018
Table 196 Food and Drink Internet Retailing: % Value Growth 2013-2018
Table 197 Food and Drink Internet Retailing: % Value Growth 2016-2017
Table 198 Food and Drink Internet Retailing Forecasts: Value 2018-2023
Table 199 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023
Headlines
Prospects
Growth Prospects in Vending Hampered by Anti-smoking Trend
Local Vending Must Deploy Innovations
Restrictions in Retailing Leaves Growth Potential for Vending
Competitive Landscape
Vending Remains Relatively Fragmented
Caf?+co Remains Major Player To Develop Vending in Austria
Channel Data
Table 200 Vending by Category: Value 2013-2018
Table 201 Vending by Category: % Value Growth 2013-2018
Table 202 Vending GBO Company Shares: % Value 2014-2018
Table 203 Vending GBN Brand Shares: % Value 2015-2018
Table 204 Vending Forecasts by Category: Value 2018-2023
Table 205 Vending Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Mobile Devices Continue To Push Internet Retailing
Shopping for Apparel and Mobile Internet Retailing Are Perfect Fit
Competitive Landscape
Leading Online Players Dominate Mobile Internet Retailing
Shopping Apps Gain in Popularity
Channel Data
Table 206 Mobile Internet Retailing: Value 2013-2018
Table 207 Mobile Internet Retailing: % Value Growth 2013-2018
Table 208 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 209 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023