Table of Content

Refrigeration Appliances in the Netherlands
Euromonitor International
May 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Housing market slowdown coupled with high penetration spell negative volume growth for refrigeration appliances
Volume growth of electric wine coolers remains positive thanks to low penetration
Connected appliances benefit from consumer interest in added function, abetted by in-store displays showcasing innovations in the latest appliances
COMPETITIVE LANDSCAPE
Electrolux maintains its lead on the strength of AEG- and Zanussi-Electrolux brands, while continuing to phase out its eponymous Electrolux brand
Asian models of highly innovative, connected fridges make inroads in 2019
Ongoing logistical problems and intense competition continue to depress Whirlpool volume growth
CATEGORY DATA
Table 1 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 2 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 5 Sales of Freezers by Format: % Volume 2014-2019
Table 6 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 7 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 9 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 10 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 13 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
Table 14 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 15 NBO Company Shares of Built-in Fridges: % Volume 2015-2019
Table 16 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 17 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 18 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 19 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 20 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 21 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Depressed housing market and high inflation offset the benefit of higher disposable income, resulting in negative volume growth for large and small appliances
Value growth increases despite lower demand as consumers choose higher-value products, especially when purchasing major appliances
Leading players maintain their volume shares and positions as the competitive landscape sees little significant change despite lower volume growth
Internet retailing continues to post fast growth, while electronics and appliance specialists maintain strength by offering better in-store service and experience
Consumer appliances set to see continuing volume declines in most categories, but value growth is expected to be steady
MARKET INDICATORS
Table 22 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 23 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 24 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 25 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
MARKET DATA
Table 26 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 27 Sales of Consumer Appliances by Category: Value 2014-2019
Table 28 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 29 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 33 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 34 Sales of Small Appliances by Category: Volume 2014-2019
Table 35 Sales of Small Appliances by Category: Value 2014-2019
Table 36 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 37 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 39 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 40 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 41 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 42 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 43 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 44 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 45 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 46 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 47 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 51 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 52 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 53 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 54 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 55 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources