Table of Content

Polishes in Singapore
Euromonitor International
January 2022

List Of Contents And Tables

POLISHES IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Extension of home seclusion into 2021 leads to continued decline for shoe polish
Awareness of furniture polish remains low despite increased home cleaning
Kiwi and Pledge continue to dominate polishes due to limited competition
PROSPECTS AND OPPORTUNITIES
Sales of shoe polish set to recover as life slowly returns to normal
Casual work environment to limit growth of shoe polish
Opportunities for furniture polish limited by lifestyle choices
CATEGORY DATA
Table 1 Sales of Polishes by Category: Value 2016-2021
Table 2 Sales of Polishes by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Polishes: % Value 2017-2021
Table 4 LBN Brand Shares of Polishes: % Value 2018-2021
Table 5 Forecast Sales of Polishes by Category: Value 2021-2026
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
HOME CARE IN SINGAPORE
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2016-2021
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2016-2021
Table 9 Sales of Home Care by Category: % Value Growth 2016-2021
Table 10 NBO Company Shares of Home Care: % Value 2017-2021
Table 11 LBN Brand Shares of Home Care: % Value 2018-2021
Table 12 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 13 Distribution of Home Care by Format: % Value 2016-2021
Table 14 Distribution of Home Care by Format and Category: % Value 2021
Table 15 Forecast Sales of Home Care by Category: Value 2021-2026
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources