Table of Content

Personal Care Appliances in Austria
Euromonitor International
April 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Sales of personal care appliances remain driven by consumers’ desire to look and feel their best
The potential in oral care appliances remains unrealised due to consumers viewing manual toothbrushes as sufficient
Home spa treatments expected to increase in significance amid consumers’ busier lives
COMPETITIVE LANDSCAPE
Braun remains the leading brand due to its famous name and ongoing new product development
Innovation underpins the success of brands such as Philips and Dyson
Smart technology increases its presence in personal care appliances
CATEGORY DATA
Table 1 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 2 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 5 Sales of Body Shavers by Format: % Volume 2014-2019
Table 6 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 7 NBO Company Shares of Personal Care Appliances 2015-2019
Table 8 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 9 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Faster growth witnessed in consumer appliances in Austria in 2019
Health and wellness remains an important influence while new product developments increasingly feature smart technology
Industry giants remain at the top while acquisitions take place among smaller players
Internet retailing gains further ground in consumer appliances
The outlook is positive for consumer appliances with focus likely to be on energy efficiency and meeting the needs of an ageing population
MARKET INDICATORS
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 15 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
MARKET DATA
Table 18 Sales of Consumer Appliances by Category: Value 2014-2019
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 25 Sales of Small Appliances by Category: Volume 2014-2019
Table 26 Sales of Small Appliances by Category: Value 2014-2019
Table 27 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 28 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 29 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 30 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 31 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 32 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 33 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 34 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 43 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 44 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources