Table of Content

Laundry Care in Guatemala
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

LAUNDRY CARE IN GUATEMALA
KEY DATA FINDINGS
2020 IMPACT
Growth increases as consumers stock up on laundry care, focusing on keeping clothes hygienic
Players respond to COVID-19 by launching products with antibacterial qualities
Bar detergents hold the highest share, but multi-purpose powders gain ground
RECOVERY AND OPPORTUNITIES
Price-point remains key across the forecast period, with Union SA retaining its lead
New products across the forecast period will aim to attract low-income consumers
Hand washing will remain the most popular method for laundry in Guatemala
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2015-2020
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2015-2020
Table 3 Sales of Laundry Care by Category: % Value Growth 2015-2020
Table 4 Sales of Laundry Aids by Category: Value 2015-2020
Table 5 Sales of Laundry Aids by Category: % Value Growth 2015-2020
Table 6 Sales of Laundry Detergents by Category: Value 2015-2020
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
Table 8 NBO Company Shares of Laundry Care: % Value 2016-2020
Table 9 LBN Brand Shares of Laundry Care: % Value 2017-2020
Table 10 NBO Company Shares of Laundry Aids: % Value 2016-2020
Table 11 LBN Brand Shares of Laundry Aids: % Value 2017-2020
Table 12 NBO Company Shares of Laundry Detergents: % Value 2016-2020
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
Table 14 Forecast Sales of Laundry Care by Category: Value 2020-2025
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025
HOME CARE IN GUATEMALA
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
MARKET INDICATORS
Table 16 Households 2015-2020
MARKET DATA
Table 17 Sales of Home Care by Category: Value 2015-2020
Table 18 Sales of Home Care by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Home Care: % Value 2016-2020
Table 20 LBN Brand Shares of Home Care: % Value 2017-2020
Table 21 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 22 Distribution of Home Care by Format: % Value 2015-2020
Table 23 Distribution of Home Care by Format and Category: % Value 2020
Table 24 Forecast Sales of Home Care by Category: Value 2020-2025
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources