Table of Content

Laundry Care in Costa Rica
Euromonitor International
February 2023

List Of Contents And Tables

LAUNDRY CARE IN COSTA RICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Price prevails as primary concern for Costa Rican consumers in 2022
Higher-income earners help support sales
Consumers return to traditional, money-saving solutions in laundry, though eco-concerns persist
PROSPECTS AND OPPORTUNITIES
Price will remain a priority in the short term, though more innovative formats are expected
Shift towards specific-purpose products to accelerate
Green products to continue to rise in response to eco-centred demand
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2017-2022
Table 3 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 4 Sales of Laundry Aids by Category: Value 2017-2022
Table 5 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 6 Sales of Laundry Detergents by Category: Value 2017-2022
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 8 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 9 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 10 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 11 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 12 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 14 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
HOME CARE IN COSTA RICA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 16 Households 2017-2022
MARKET DATA
Table 17 Sales of Home Care by Category: Value 2017-2022
Table 18 Sales of Home Care by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Home Care: % Value 2018-2022
Table 20 LBN Brand Shares of Home Care: % Value 2019-2022
Table 21 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 22 Distribution of Home Care by Format: % Value 2017-2022
Table 23 Distribution of Home Care by Format and Category: % Value 2022
Table 24 Forecast Sales of Home Care by Category: Value 2022-2027
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources