Table of Content

Large Cooking Appliances in the Netherlands
Euromonitor International
May 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Despite low demand for large cooking appliances given a depressed housing market, unit price increases have a positive effect on value sales in 2019
Government efforts to make Dutch houses gas free drives volume sales of built-in hobs as consumers switch from gas to induction
Internet retailing of large cooking appliances continues to enjoy substantial growth
COMPETITIVE LANDSCAPE
ATAG maintains its leading volume share by focusing efforts on promoting Atag brand as a premium brand
Highly competitive Electrolux and BSH offer quality products and actively promote them
Italian-inspired brands of niche range cookers attract consumers looking for cooking experience and quality and less concerned with price
CATEGORY DATA
Table 1 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 2 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 5 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 6 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 7 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 8 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 9 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 10 NBO Company Shares of Ovens: % Volume 2015-2019
Table 11 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 12 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
Table 13 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 14 NBO Company Shares of Cookers: % Volume 2015-2019
Table 15 NBO Company Shares of Range Cookers: % Volume 2015-2019
Table 16 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 17 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 18 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 19 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 20 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Depressed housing market and high inflation offset the benefit of higher disposable income, resulting in negative volume growth for large and small appliances
Value growth increases despite lower demand as consumers choose higher-value products, especially when purchasing major appliances
Leading players maintain their volume shares and positions as the competitive landscape sees little significant change despite lower volume growth
Internet retailing continues to post fast growth, while electronics and appliance specialists maintain strength by offering better in-store service and experience
Consumer appliances set to see continuing volume declines in most categories, but value growth is expected to be steady
MARKET INDICATORS
Table 21 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 22 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 23 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 24 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
MARKET DATA
Table 25 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 26 Sales of Consumer Appliances by Category: Value 2014-2019
Table 27 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 28 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 29 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 33 Sales of Small Appliances by Category: Volume 2014-2019
Table 34 Sales of Small Appliances by Category: Value 2014-2019
Table 35 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 36 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 38 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 39 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 40 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 41 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 42 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 43 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 44 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 45 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 46 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 47 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 51 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 52 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 53 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 54 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources