Table of Content

Home Laundry Appliances in the Netherlands
Euromonitor International
May 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Numerous factors contribute to declining sales of automatic washing machines, while automatic dryers and washer dryers manage positive growth in 2019
Value sales increase in line with higher unit prices for energy-saving washing machines and appliances with additional functions
Internet retailing volume share increases, boosted by extra services offered by online retailers
COMPETITIVE LANDSCAPE
Electrolux Home Products maintains its lead and focuses more attention on promoting its value-added AEG brand
Distribution challenges impede Whirlpool’s ability to generate positive volume growth for any of its three brands in 2019
Samsung increases its volume sales in 2019, focusing on promotion and building on its strength in popular automatic washer dryers
CATEGORY DATA
Table 1 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 2 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 12 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 13 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 14 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Depressed housing market and high inflation offset the benefit of higher disposable income, resulting in negative volume growth for large and small appliances
Value growth increases despite lower demand as consumers choose higher-value products, especially when purchasing major appliances
Leading players maintain their volume shares and positions as the competitive landscape sees little significant change despite lower volume growth
Internet retailing continues to post fast growth, while electronics and appliance specialists maintain strength by offering better in-store service and experience
Consumer appliances set to see continuing volume declines in most categories, but value growth is expected to be steady
MARKET INDICATORS
Table 16 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 17 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 18 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 19 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
MARKET DATA
Table 20 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 21 Sales of Consumer Appliances by Category: Value 2014-2019
Table 22 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 23 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 28 Sales of Small Appliances by Category: Volume 2014-2019
Table 29 Sales of Small Appliances by Category: Value 2014-2019
Table 30 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 31 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 33 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 34 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 35 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 36 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 37 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 38 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 39 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 40 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 41 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 46 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 47 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 48 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 49 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources