Table of Content

Home Care in Uruguay
Euromonitor International
March 2022

List Of Contents And Tables

HOME CARE IN URUGUAY
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2016-2021
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2016-2021
Table 3 Sales of Home Care by Category: % Value Growth 2016-2021
Table 4 NBO Company Shares of Home Care: % Value 2017-2021
Table 5 LBN Brand Shares of Home Care: % Value 2018-2021
Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 7 Distribution of Home Care by Format: % Value 2016-2021
Table 8 Distribution of Home Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Home Care by Category: Value 2021-2026
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN URUGUAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong recovery of laundry aids as children return to school and sporting activities
Unilever continues to lead in 2021 and faces no serious competition
Players focus on environmental issues as the eco-friendly trend gathers pace
PROSPECTS AND OPPORTUNITIES
Liquid detergents continue to outperform powder ones in 2022 and beyond
Lack of knowledge of correct dosage limits the development of concentrated liquid detergents
Bar detergents set to perform well over the forecast period
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2016-2021
Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021
Table 14 Sales of Laundry Aids by Category: Value 2016-2021
Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021
Table 16 Sales of Laundry Detergents by Category: Value 2016-2021
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021
Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021
Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021
Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021
Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
DISHWASHING IN URUGUAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Volume sales of hand dishwashing remain strong despite slowed growth in 2021
The premiumisation trend continues to gather pace within hand dishwashing
Unilever del Uruguay maintains its leading position in 2021
PROSPECTS AND OPPORTUNITIES
Strong performance in 2022 and beyond as consumers continue to work from home
More affluent households expected to purchase a dishwasher in 2022 and beyond
Concentrated hand dishwashing detergents lead expansions in 2022 and beyond
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2016-2021
Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021
Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021
Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021
Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
SURFACE CARE IN URUGUAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Surface care sees slowed demand in 2021 after the artificial boost seen in 2020
Multi-purpose cleaners and floor cleaners become more important as the initial virus-related concerns fade
SC Johnson & Son de Uruguay continues to lead after claiming first rank due to the COVID-19 pandemic
PROSPECTS AND OPPORTUNITIES
Disinfection continues to boost growth in 2022 and beyond
All-purpose cleaning wipes set to expand and become more popular in 2022 and beyond
Private label is anticipated to gain in value share
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2016-2021
Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of Surface Care: % Value 2017-2021
Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021
Table 39 Forecast Sales of Surface Care by Category: Value 2021-2026
Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
BLEACH IN URUGUAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Bleach returns to being unpopular in 2021 after the artificial boost seen in 2020
Consumers can now buy bleach free from mercury
Bleach is the only home care product area to be dominated by local players
PROSPECTS AND OPPORTUNITIES
Bleach performs well due to the ongoing economic crisis in 2022 and beyond
Gel bleach hoping to attract new consumers over the forecast period
Private brand poses a threat to leading bleach brands as the economic crisis continues
CATEGORY DATA
Table 41 Sales of Bleach: Value 2016-2021
Table 42 Sales of Bleach: % Value Growth 2016-2021
Table 43 NBO Company Shares of Bleach: % Value 2017-2021
Table 44 LBN Brand Shares of Bleach: % Value 2018-2021
Table 45 Forecast Sales of Bleach: Value 2021-2026
Table 46 Forecast Sales of Bleach: % Value Growth 2021-2026
TOILET CARE IN URUGUAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers return to prioritising fragrance in 2021
Rim blocks remains the most popular product area however other products are gaining popularity
SC Johnson & Son de Uruguay leads with its fragmented brands
PROSPECTS AND OPPORTUNITIES
Ongoing hygiene standards and remote working encourages the demand for toilet care
Toilet liquids and in-cistern devices present the best outlook for 2022 and beyond
The lack of sediments potentially reduces the need of toilet care products
CATEGORY DATA
Table 47 Sales of Toilet Care by Category: Value 2016-2021
Table 48 Sales of Toilet Care by Category: % Value Growth 2016-2021
Table 49 NBO Company Shares of Toilet Care: % Value 2017-2021
Table 50 LBN Brand Shares of Toilet Care: % Value 2018-2021
Table 51 Forecast Sales of Toilet Care by Category: Value 2021-2026
Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
POLISHES IN URUGUAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Shoe polish recovers in 2021 after witnessing decline in 2020
SC Johnson & Son de Uruguay continues to lead polishes in 2021
Brands discouraged to invest in polishes due to its declining trajectory
PROSPECTS AND OPPORTUNITIES
Changing lifestyles continue to negatively affect polishes overall
Floor polish continually seen as outdated and unessential in 2022 and beyond
Furniture polish set to see the least decline in demand
CATEGORY DATA
Table 53 Sales of Polishes by Category: Value 2016-2021
Table 54 Sales of Polishes by Category: % Value Growth 2016-2021
Table 55 NBO Company Shares of Polishes: % Value 2017-2021
Table 56 LBN Brand Shares of Polishes: % Value 2018-2021
Table 57 Forecast Sales of Polishes by Category: Value 2021-2026
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
AIR CARE IN URUGUAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slight recovery for air care in 2021
Car air fresheners rebounds as consumers return to work and school
Multinationals continue to lead air care in 2021
PROSPECTS AND OPPORTUNITIES
Spray/aerosol will remain the largest product area in 2022 and beyond
Gel air fresheners set to perform well over the forecast period
Consumers living alone continue to prefer electric air fresheners in 2022 and beyond
CATEGORY DATA
Table 59 Sales of Air Care by Category: Value 2016-2021
Table 60 Sales of Air Care by Category: % Value Growth 2016-2021
Table 61 NBO Company Shares of Air Care: % Value 2017-2021
Table 62 LBN Brand Shares of Air Care: % Value 2018-2021
Table 63 Forecast Sales of Air Care by Category: Value 2021-2026
Table 64 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
HOME INSECTICIDES IN URUGUAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slowed demand in 2021 after the phenomenal performance reported in 2020
Uruguayans are one of the largest consumers of spray/aerosol insecticides in the world
SC Johnson & Son de Uruguay continues to lead with its Raid brand
PROSPECTS AND OPPORTUNITIES
Spray/aerosol home insecticides continues to lead the product area in 2022 and beyond
E-commerce set to gather pace over the duration of the forecast period
Ta-Ta to lead the entry of private brands over the forecast period
CATEGORY DATA
Table 65 Sales of Home Insecticides by Category: Value 2016-2021
Table 66 Sales of Home Insecticides by Category: % Value Growth 2016-2021
Table 67 NBO Company Shares of Home Insecticides: % Value 2017-2021
Table 68 LBN Brand Shares of Home Insecticides: % Value 2018-2021
Table 69 Forecast Sales of Home Insecticides by Category: Value 2021-2026
Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026