Table of Content


Food Preparation Appliances in Austria
Euromonitor International
April 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Healthy living trends continue to support the growth of food preparation appliances
Multifunctional food preparation appliances with clear benefits expected to be the main growth driver in the forecast period
Amid increasing saturation in food preparation appliances, growth lies in stylish design and personalisation
COMPETITIVE LANDSCAPE
De’Longhi-Kenwood remains the leading player with high-quality, innovative food preparation appliances
BSH Hausger?te grows fastest due to its superior product quality and high levels of innovation
Thermomix continues to lose sales due to its features and customer service not matching its high prices
CATEGORY DATA
Table 1 Sales of Food Preparation Appliances by Category: Volume 2014-2019
Table 2 Sales of Food Preparation Appliances by Category: Value 2014-2019
Table 3 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
Table 4 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
Table 6 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
Table 7 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
Table 8 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 9 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 10 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Faster growth witnessed in consumer appliances in Austria in 2019
Health and wellness remains an important influence while new product developments increasingly feature smart technology
Industry giants remain at the top while acquisitions take place among smaller players
Internet retailing gains further ground in consumer appliances
The outlook is positive for consumer appliances with focus likely to be on energy efficiency and meeting the needs of an ageing population
MARKET INDICATORS
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 13 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 14 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 15 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
MARKET DATA
Table 16 Sales of Consumer Appliances by Category: Value 2014-2019
Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 18 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 23 Sales of Small Appliances by Category: Volume 2014-2019
Table 24 Sales of Small Appliances by Category: Value 2014-2019
Table 25 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 26 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 28 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 29 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 30 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 31 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 32 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 34 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 41 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 42 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources