Table of Content

Dishwashers in the Netherlands
Euromonitor International
May 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Depressed housing market and low consumer confidence contribute to slight decline in dishwasher volume sales in 2019
Energy-efficient dishwashers and demand for built-in dishwashers for new kitchens drive higher prices for dishwashers over the year
Consumers are more attracted to connected dishwashers that offer functionality, including energy efficiency via shorter wash cycles
COMPETITIVE LANDSCAPE
BSH Huishoudapparaten’s Bosch brand maintains its lead with high product quality and promotional activities
Like Bosch, second-ranked Siemens brand benefits from positive consumer reviews
Logistical problems continue to plague Whirlpool’s ability to compete in this category
CATEGORY DATA
Table 1 Sales of Dishwashers by Category: Volume 2014-2019
Table 2 Sales of Dishwashers by Category: Value 2014-2019
Table 3 Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 4 Sales of Dishwashers by Category: % Value Growth 2014-2019
Table 5 Sales of Dishwashers by Format: % Volume 2014-2019
Table 6 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
Table 7 NBO Company Shares of Dishwashers: % Volume 2015-2019
Table 8 LBN Brand Shares of Dishwashers: % Volume 2016-2019
Table 9 Distribution of Dishwashers by Format: % Volume 2014-2019
Table 10 Forecast Sales of Dishwashers by Category: Volume 2019-2024
Table 11 Forecast Sales of Dishwashers by Category: Value 2019-2024
Table 12 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Depressed housing market and high inflation offset the benefit of higher disposable income, resulting in negative volume growth for large and small appliances
Value growth increases despite lower demand as consumers choose higher-value products, especially when purchasing major appliances
Leading players maintain their volume shares and positions as the competitive landscape sees little significant change despite lower volume growth
Internet retailing continues to post fast growth, while electronics and appliance specialists maintain strength by offering better in-store service and experience
Consumer appliances set to see continuing volume declines in most categories, but value growth is expected to be steady
MARKET INDICATORS
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 15 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
MARKET DATA
Table 18 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 19 Sales of Consumer Appliances by Category: Value 2014-2019
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 26 Sales of Small Appliances by Category: Volume 2014-2019
Table 27 Sales of Small Appliances by Category: Value 2014-2019
Table 28 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 29 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 30 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 31 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 32 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 33 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 34 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 35 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 44 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 45 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources