Table of Content

Consumer Appliances in Italy
Euromonitor International
November 2022

List Of Contents And Tables

CONSUMER APPLIANCES IN ITALY
EXECUTIVE SUMMARY
Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 2 Replacement Cycles of Consumer Appliances by Category 2017-2022
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2022-2027
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2022-2027
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 6 Sales of Consumer Appliances by Category: Value 2017-2022
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 13 Sales of Small Appliances by Category: Volume 2017-2022
Table 14 Sales of Small Appliances by Category: Value 2017-2022
Table 15 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 16 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 19 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 20 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 21 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 22 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Refrigeration appliances suffer as energy prices soar
Mindful eating drives sales of more premium products
Polarisation seen in terms of the size of refrigeration appliances
PROSPECTS AND OPPORTUNITIES
Consumers habits are changing (again)
Players may need to find new ways to entice consumers to purchase smart refrigeration appliances
Growth in private rentals should create demand for smaller units, while demand for wine coolers is put on ice
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 36 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 39 Sales of Freezers by Format: % Volume 2017-2022
Table 40 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 41 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 44 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 52 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027
HOME LAUNDRY APPLIANCES IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales dwindle in 2022 after the dynamism seen the previous year
Noise reduction a plus
Samsung Bespoke line includes washing machine and dryer
PROSPECTS AND OPPORTUNITIES
Smart apps and energy efficiency key factors to look out for heading into the forecast period
Could subscription services be the future of home laundry appliances?
Beko expected to invest in new technology to add value to its range
CATEGORY DATA
Table 57 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 58 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 62 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 68 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 69 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 70 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 72 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
DISHWASHERS IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Dishwashers suffers a setback in 2022 as Italy is hit by a cost of living crisis
Electrolux to make consumers more wary about water and energy consumption
Bompani looking for investors while Beko looks to capture demand through lower-priced units and promotions
PROSPECTS AND OPPORTUNITIES
Sharp looking to carve out a share in dishwashers
A-class dishwashers in demand
Smaller and more compact dishwashers could gain favour in the future while connected options should see growing interest
CATEGORY DATA
Table 73 Sales of Dishwashers by Category: Volume 2017-2022
Table 74 Sales of Dishwashers by Category: Value 2017-2022
Table 75 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 76 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 77 Sales of Dishwashers by Format: % Volume 2017-2022
Table 78 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 79 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 80 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 81 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 82 Production of Dishwashers: Total Volume 2017-2022
Table 83 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 84 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 85 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 86 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027
LARGE COOKING APPLIANCES IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales decline as Italians start dining out again
Modern and innovative ovens help consumers cook, avoid food waste, and offer self-cleaning functionality
Government stimulus programme continues to support demand but economic pressures starting to take their toll
PROSPECTS AND OPPORTUNITIES
Innovation of meaning for cooker hoods
Cheaper foreign brands could gain an advantage as prices rise
Outdoor kitchens could present opportunities for development
CATEGORY DATA
Table 87 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 88 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 89 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 90 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 91 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 92 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 93 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 94 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 95 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 96 NBO Company Shares of Ovens: % Volume 2018-2022
Table 97 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 98 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 99 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 100 NBO Company Shares of Cookers: % Volume 2018-2022
Table 101 NBO Company Shares of Range Cookers: % Volume 2018-2022
Table 102 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 103 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 104 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 105 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 106 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 107 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027
MICROWAVES IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Booming tourism in southern Italy boosts demand for microwaves, but overall sales still decline in 2022
Switch to home working arrangements supports demand for microwaves
Disrupted supply chains affecting the availability of lower-priced microwaves
PROSPECTS AND OPPORTUNITIES
Limited cooking time equals to more limited electricity spending
Men and tourists could support demand for microwaves
E-commerce likely to become increasingly important to sales of microwaves over the forecast period
CATEGORY DATA
Table 108 Sales of Microwaves by Category: Volume 2017-2022
Table 109 Sales of Microwaves by Category: Value 2017-2022
Table 110 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 111 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 112 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 113 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 114 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 115 Distribution of Microwaves by Format: % Volume 2017-2022
Table 116 Production of Microwaves: Total Volume 2017-2022
Table 117 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 118 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 119 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 120 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
FOOD PREPARATION APPLIANCES IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Interest in food preparation appliances declines as consumers have less time to cook
Government stimulus programme boosts sales of large cooking appliances to the detriment of food preparation appliances
High electricity costs and more time away from home reduce need of food prep
PROSPECTS AND OPPORTUNITIES
Subscription models for premium food preparation appliances?
Product placement, online platforms and seasonal sales all likely to feature prominently over the forecast period
Building brand awareness will be key, while players could also look to target their products at a male audience
CATEGORY DATA
Table 121 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 122 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 123 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 124 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 125 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 126 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 127 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 128 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 129 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 130 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 131 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027
SMALL COOKING APPLIANCES IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Supply chain challenges and rising prices put pressure on volume sales
Coffee machines suffers a setback as consumers return to the workplace and foodservice outlets recover
Groupe SEB increases its share thanks to investments in new product development and marketing
PROSPECTS AND OPPORTUNITIES
Latest generation ovens could provide stiff competition to some small cooking appliances
HiSense launches light fryers
Sales of kettles set to benefit from increase in private holiday rentals, while sales of pod coffee machines are set to decline
CATEGORY DATA
Table 132 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 133 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 134 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 135 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 136 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 137 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 138 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 139 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 140 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 141 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 142 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 143 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027
VACUUM CLEANERS IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Men become a new focus of advertising for vacuum cleaners
Electrolux wins iF Design Award, but Rowenta is the big winner in 2022
Stick vacuum cleaners retain their appeal thanks to the wide range of options and the convenience they offer
PROSPECTS AND OPPORTUNITIES
Sales set to decline as economic pressures take their toll
Robotic vacuum cleaners seeing growing competition
Direct to consumer sales set to grow as players look to obtain the widest consumer reach
CATEGORY DATA
Table 144 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 145 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 146 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 147 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 148 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 149 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 150 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 151 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 152 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 153 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 154 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 155 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
PERSONAL CARE APPLIANCES IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Personal care appliances remain popular due to the strong value Italians place on personal appearance
GHD targets Gen Z
Spectrum targets younger generations with new range of body shavers
PROSPECTS AND OPPORTUNITIES
Slow economy prompts DIY approach to personal care
Rising production costs could limit opportunities for promotions and price discounting
Oral care should benefit from desire to maintain healthy teeth and gums in times of economic uncertainty
CATEGORY DATA
Table 156 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 157 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 158 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 159 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 160 Sales of Body Shavers by Format: % Volume 2017-2022
Table 161 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 162 NBO Company Shares of Personal Care Appliances 2018-2022
Table 163 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 164 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 165 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 166 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 167 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 168 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027
AIR TREATMENT PRODUCTS IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Superbonus stimulus package continues to drive demand for air conditioners
New innovations provide new competition to air purifiers
Luxury buyers an opportunity for builder merchants and construction
PROSPECTS AND OPPORTUNITIES
Manufacturers could turn to reshoring and nearshoring efforts to reduce reliance on Asian markets
Demand for air conditioners likely to be influenced by rising energy prices
Air conditioners a must for holiday rentals
CATEGORY DATA
Table 169 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 170 Sales of Air Treatment Products by Category: Value 2017-2022
Table 171 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 172 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 173 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 174 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 175 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 176 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 177 Production of Air Conditioners: Total Volume 2017-2022
Table 178 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 179 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 180 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 181 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027