Table of Content

Bleach in Singapore
Euromonitor International
January 2022

List Of Contents And Tables

BLEACH IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand falls as consumers shift to surface care products
Bleach has a poor perception and is mainly used by older consumers
Private label lines perform well as consumers are interested in price not innovation
PROSPECTS AND OPPORTUNITIES
Volume decline expected as consumer base shrinks
Beach will be challenged by substitutes within and outside of home care
Dangers to health and the environment from bleach will hamper growth
CATEGORY DATA
Table 1 Sales of Bleach: Value 2016-2021
Table 2 Sales of Bleach: % Value Growth 2016-2021
Table 3 NBO Company Shares of Bleach: % Value 2017-2021
Table 4 LBN Brand Shares of Bleach: % Value 2018-2021
Table 5 Forecast Sales of Bleach: Value 2021-2026
Table 6 Forecast Sales of Bleach: % Value Growth 2021-2026
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
HOME CARE IN SINGAPORE
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2016-2021
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2016-2021
Table 9 Sales of Home Care by Category: % Value Growth 2016-2021
Table 10 NBO Company Shares of Home Care: % Value 2017-2021
Table 11 LBN Brand Shares of Home Care: % Value 2018-2021
Table 12 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 13 Distribution of Home Care by Format: % Value 2016-2021
Table 14 Distribution of Home Care by Format and Category: % Value 2021
Table 15 Forecast Sales of Home Care by Category: Value 2021-2026
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources