Table of Content

Bleach in China
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Demand supported by hygiene-consciousness, though many consumers prefer home care disinfectants
Strong online growth
High level of regionalisation
RECOVERY AND OPPORTUNITIES
Hygiene-awareness and budget-consciousness to support demand
Further growth for e-commerce
Lack of investment likely
CATEGORY DATA
Table 1 Sales of Bleach: Value 2015-2020
Table 2 Sales of Bleach: % Value Growth 2015-2020
Table 3 NBO Company Shares of Bleach: % Value 2016-2020
Table 4 LBN Brand Shares of Bleach: % Value 2017-2020
Table 5 Forecast Sales of Bleach: Value 2020-2025
Table 6 Forecast Sales of Bleach: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
CHART 1 Home Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Home Care Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
Table 7 Households 2015-2020
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2015-2020
Table 9 Sales of Home Care by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home Care: % Value 2016-2020
Table 11 LBN Brand Shares of Home Care: % Value 2017-2020
Table 12 Distribution of Home Care by Format: % Value 2015-2020
Table 13 Distribution of Home Care by Format and Category: % Value 2020
Table 14 Forecast Sales of Home Care by Category: Value 2020-2025
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources