Table of Content

BLEACH IN CANADA
Euromonitor International
March 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Harmfulness of Chemicals Lowers Demand for Bleach
Cleanliness-obsessed Canadians To Drive Surface Care Bleach Products
Eco-friendly Products To Compete Strongly With Traditional Bleach in Long Term
Competitive Landscape
Amid Declining Sales, Clorox Maintains Its Leadership
Private Label Continues To Decline Despite Strong Presence
Traditional Channels Remain Most Convenient
Category Data
Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023
Executive Summary
Amid Economic Slowdown, Canadian Home Care Registers Growth
Canadians Demand Greater Transparency
Sustainability Is Key for Players
Innovation Limited To Fragrances and Packaging in 2018
Convenience To Drive Home Care
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources