Table of Content

Air Care in Guatemala
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

AIR CARE IN GUATEMALA
KEY DATA FINDINGS
2020 IMPACT
Sales of spray/aerosol air fresheners increase as car air fresheners decline due to home seclusion
SC Johnson maintains leadership of air care during COVID-19
Domestic brands struggle to compete against multinationals
RECOVERY AND OPPORTUNITIES
Growth is driven by spray/aerosol air fresheners, as car air fresheners recover from 2021
Innovation in air care will remain in line with international trends
A rising demand for natural scents is forecast to be a key growth driver
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2015-2020
Table 2 Sales of Air Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Air Care: % Value 2016-2020
Table 4 LBN Brand Shares of Air Care: % Value 2017-2020
Table 5 Forecast Sales of Air Care by Category: Value 2020-2025
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2020-2025
HOME CARE IN GUATEMALA
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
MARKET INDICATORS
Table 7 Households 2015-2020
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2015-2020
Table 9 Sales of Home Care by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home Care: % Value 2016-2020
Table 11 LBN Brand Shares of Home Care: % Value 2017-2020
Table 12 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 13 Distribution of Home Care by Format: % Value 2015-2020
Table 14 Distribution of Home Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Home Care by Category: Value 2020-2025
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources