Table of Content

Air Care in Colombia
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Colombians cut back on their usage of air care during the pandemic
Other air care defies the trend
SC Johnson & Son Colombiana extends its lead in a declining category
RECOVERY AND OPPORTUNITIES
Modest growth going forward
Social media will be key to promote air care
Opportunities for car air fresheners
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2015-2020
Table 2 Sales of Air Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Air Care: % Value 2016-2020
Table 4 LBN Brand Shares of Air Care: % Value 2017-2020
Table 5 Forecast Sales of Air Care by Category: Value 2020-2025
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
CHART 1 Home Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Home Care Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
Table 7 Households 2015-2020
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2015-2020
Table 9 Sales of Home Care by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home Care: % Value 2016-2020
Table 11 LBN Brand Shares of Home Care: % Value 2017-2020
Table 12 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 13 Distribution of Home Care by Format: % Value 2015-2020
Table 14 Distribution of Home Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Home Care by Category: Value 2020-2025
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources