Table of Content




I. INTRODUCTION

Report Scope and Methodology
Executive Summary


II. BUSINESS ENVIRONMENT

Economic Outlook
Key Economic Indicators
Industrial Output
Population and Labor
Foreign Investment
Foreign Trade
Financial and Tax Regulations
Banking System and Regulations
Foreign Exchange
Taxes, Tariff and Custom Duties


III. MUSHROOM INDUSTRY ASSESSMENTS

Mushroom Industry Overview
Market Size
Market Growth Drivers
Labor Costs
Major Producer Facility Locations and Output
Market Share of Key Producers
Potential Entrants
Major Foreign Investments
Technology Development
Products Trends

IV. MUSHROOM OUTPUT AND FORECASTS

Overview
Mushroom Output and Forecasts
Matsutake
Coriolus
Shiitake
Tremella
Enoki
Oyster Mushrooms
Agaricus Bisporus
Others
Mushroom Imports and Exports
Mushroom Pricing Trends


V. MUSHROOM CONSUMPTION BY MARKET

Mushroom Markets Outlook Overview
Current Issues in China’s Mushroom Market
Food Legislation
Packaging Legislation
Chinese Retail Market Trends
Supermarkets
Chain Stores
Drug Stores
Food Stores
Prestige Outlets
Agricultural Policies
Consumer Income Trends
Consumer Spending Trends by Region
Northeast
North
Southeast
Central
Southwest
Northwest
Mushroom Sales Forecasts by Region
Northeast
North
Southeast
Central
Southwest
Northwest


VI. MARKETING STRATEGIES

Distribution System in China
China’s Distribution System
Mushroom Distribution Channels
Transportation and Freight Infrastructure
Communications
Market Entry Channels
Exporting to China
Export Market Overview
Chinese Trading Practice
Trading Companies
Import Restrictions in China
Technology Licensing
Technology Licensing Overview
Intellectual Property Protection
Joint Venture
Joint Venture Overview
Advantages and Disadvantages
Wholly Owned Enterprises
Foreign Wholly Owned Enterprises Overview
Advantages and Disadvantages
Other Market Entry Channels
Setting up Sales Offices
Selling to China through Attending Trade Fairs
Contacting Chinese Companies
Market Entry Strategies
Understanding Differences
Business Practice Differences
Dealing with Governments


VII. MUSHROOM PRODUCER DIRECTORY

Mushroom Producer Profiles

List of Tables

I. INTRODUCTION

Economic Outlook Summary
Mushroom Output and Demand Summary

II. BUSINESS ENVIRONMENT

Key Economic Indicators
Industrial Output
Population and Labor Force Trends
Foreign Investment and Loans
Foreign Trade
Key Commodity Exports from China
China’s Exports to its Leading Trade Partners
Key Commodity Imports into China
China’s Imports from its Leading Trade Partners

III. MUSHROOM INDUSTRY ASSESSMENTS

Market Size
Major Producer Facility Location
Major Mushroom Producers’ Output
Market Share of Key Producers


IV. MUSHROOM OUTPUT AND FORECASTS

Average Wage of Staff and Workers by Sector
Mushroom Output and Forecasts
Matsutake
Coriolus
Shiitake
Tremella
Enoki
Oyster Mushrooms
Agaricus Bisporus
Others
Mushroom Imports and Exports


V. MUSHROOM CONSUMPTION BY MARKET

Chinese Retail Market Trends
Average Wage of Staff and Workers by Sector
Consumer Spending Trends by Region
Northeast
North
Southeast
Central
Southwest
Northwest
Mushroom Sales Forecasts by Region
Northeast
North
Southeast
Central
Southwest
Northwest


LIST OF CHARTS


I. INTRODUCTION

Economic Outlook Summary
Mushroom Output and Demand Summary

II. BUSINESS ENVIRONMENT

China’s GDP and Growth Rate
Industrial Output by Ownership
Population Trends
Foreign Investment and Loans
China’s Imports and Exports


III. MUSHROOM INDUSTRY ASSESSMENTS

China’s Key Mushroom Producer Location by Province
Major Mushroom Producers’ Output
Market Share of Key Producers


IV. MUSHROOM OUTPUT AND FORECASTS

Mushroom Output and Forecasts
Matsutake
Coriolus
Shiitake
Tremella
Enoki
Oyster Mushrooms
Agaricus Bisporus
Others
Mushroom Imports and Exports


V. MUSHROOM CONSUMPTION BY MARKET

Mushroom Demand by Region
Mushroom Sales Forecasts by Region
Northeast
North
Southeast
Central
Southwest
Northwest

VI. MARKETING STRATEGIES

China’s Distribution Channel