Table of Content

RETAILING IN MACEDONIA
Euromonitor International
March 2019

LIST OF CONTENTS AND TABLES

Executive Summary
Retailing Maintains Stable Growth in 2018 Despite Political Turbulence
Drugstores/parapharmacies, Discounters and Other Grocery Retailers Offering Deep Discounts Flourish
Non-grocery Specialists Underperforms Compared With Grocery Retailers
Domestic Retailers Dominate, While There Are Few International Investments
Retailing Growth To Slow Down Over the Forecast Period
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 3 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 5 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 7 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 11 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 13 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 15 Retailing GBO Company Shares: % Value 2014-2018
Table 16 Retailing GBN Brand Shares: % Value 2015-2018
Table 17 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 18 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 20 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Strong Growth for Most of the Leading and Robust Modern Grocery Retailers Categories
Shopping Convenience Is the Main Growth Driver for Modern Grocery Retailers
Modern Grocery Retailers To Slow Down Over the Forecast Period
Competitive Landscape
Kam Doo Leads Modern Grocery Retailers in 2018
Supermarkets Leader Tinex Mt Dooel Is the Second-largest Modern Grocery Retailer
International Modern Grocery Retailers Maintain A Modest Presence
Channel Data
Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 42 Sales in Modern Grocery Retailers by Channel: Value 2013-2018
Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2013-2018
Table 44 Modern Grocery Retailers Outlets by Channel: Units 2013-2018
Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2018-2023
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2018-2023
Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2018-2023
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Headlines
Prospects
the Consumer Shift From Traditional To Modern Grocery Retailers Continues in 2018
Key Players Lack Retail Selling Space To Qualify As Supermarkets Or Discounters
Traditional Grocery Retailers Growth To Slow Down Over the Forecast Period
Competitive Landscape
Stokomak Doo Leads Traditional Grocery Retailers in 2018
Kipper Market Doo Ranks Second
Traditional Grocery Retailers Is Highly Fragmented
Channel Data
Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Despite Maturity, Apparel and Footwear Specialist Retailers Performs Stably in 2018
the Trend of New Multi-brand Stores Opening Continues
Apparel and Footwear Specialist Retailers To Slow Down
Competitive Landscape
Lc Waikiki Retail Mk Dooel Leads Apparel and Footwear Specialist Retailers in 2018
Inditex Ranks Second
Apparel and Footwear Specialist Retailers Remains Highly Fragmented
Channel Data
Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
the Expansion of Health and Beauty Specialist Retailers Continues
Health and Beauty Specialist Retailers Continues To Steal Share From Direct Selling
Considerable Slowdown Anticipated for Health and Beauty Specialist Retailers
Competitive Landscape
Zegin Farm Dooel Leads Health and Beauty Specialist Retailers in 2018
Pzu - Apteka Eurofarm Ranks Second
Dm-drogerie Markt Dooel Is One of the Few Strong International Retailers Competing
Channel Data
Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023
Headlines
Prospects
Variety Stores Is the Only Active Category in 2018
Slim Prospects for the Entry of New Players Within Mixed Retailers
Mixed Retailers To Slow Down
Competitive Landscape
Studio Moderna Is the Only Player Active in Mixed Retailers
Channel Data
Table 84 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 86 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 87 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 88 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 89 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 90 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 91 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 92 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 93 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 94 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 96 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 97 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 98 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 99 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023
Headlines
Prospects
Direct Selling Loses Share As Modern Grocery Retailers Rise
Beauty and Personal Care Direct Selling Remains the Most Significant Channel in 2018
Direct Selling To Generate Low Growth Over the Forecast Period
Competitive Landscape
Avon Kozmetiks Dooel Leads Direct Selling in 2018
Oriflame Kozmetika Dooel Ranks Second As Its Share Declines
Beyond the Leaders, Direct Selling Players Are Limited
Channel Data
Table 100 Direct Selling by Category: Value 2013-2018
Table 101 Direct Selling by Category: % Value Growth 2013-2018
Table 102 Direct Selling GBO Company Shares: % Value 2014-2018
Table 103 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 104 Direct Selling Forecasts by Category: Value 2018-2023
Table 105 Direct Selling Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Internet Retailing Keeps Expanding in 2018
Convenience Drives the Growth of Internet Retailing
New E-commerce Association Is Established in 2018
Competitive Landscape
Third Party Merchants Lead Internet Retailing in 2018
Neptun Makedonija Doo Ranks Second
Non-grocery Retailers Maintain A Significant Share Amidst High Fragmentation
Channel Data
Table 106 Internet Retailing by Category: Value 2013-2018
Table 107 Internet Retailing by Category: % Value Growth 2013-2018
Table 108 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 109 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 110 Internet Retailing Forecasts by Category: Value 2018-2023
Table 111 Internet Retailing Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Mobile Device Usage Is High, But Few Use Phones To Buy Goods
Companies Increasingly Develop Mobile-friendly Websites
the Strong Growth and Penetration of Mobile Internet Retailing Will Continue
Competitive Landscape
Mobile Internet Retailing Remains Highly Fragmented
Few Domestic Mobile Apps Exist for Retailing
the Non-grocery Specialists Channel Leads the Way in Mobile Internet Retailing
Channel Data
Table 112 Mobile Internet Retailing: Value 2013-2018
Table 113 Mobile Internet Retailing: % Value Growth 2013-2018
Table 114 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 115 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023